Amant, Kirk St. “A Prototype Theory Approach to International Website Analysis and Design.” Technical Communication Quarterly 14.1 (2005): 73-91. Google Scholar. Web. 28 Mar. 2016.

Kirk Amant, Associate Professor of Technical and Professional Communication in the Department of English at East Carolina University, writes in his scholastic journal titled A Prototype Theory Approach to International Website Analysis and Design : ” As global online access grows,  Website designers find themselves creating materials for an increasing international audience. Cultural groups, however, can have different expectations of what constitutes acceptable Website design.” Aman relies heavily on secondary sources such as analyzing the way peoples from different cultures and demographics perceive online spaces, and primary sources such as his own personal research and statistical data as a Professor of Technical and Professional communication. His purpose is to provide a methodology for analyzing Websites that would help digital space creators to design more effective online materials. His work is useful because it provides researches, digital analyzers, users of the internet or an form of digital technology an outline or methodology for analyzing digital spaces. It also provides a guideline for creators of digital spaces or rhetoric to use to make the perception of their digital content positive or more widely received.