media process

Developing media for a course involves three vital considerations:

  • Understanding your content and how it connects to other course elements
  • Understanding the needs and motivations of those experiencing your content
  • Understanding the strengths and limitations of various forms of media that are available to you while you create your materials

In the sections below, we will address all of these considerations through descriptions of the process we use and recommend to our partners. 

The Special Case of the Lecture

Is a Lecture the Best Option?

Listen, we feel for professors trying to figure out how to help their students learn. Historically, your students didn’t read their textbooks because the books were not only too expensive but, without auto-grading quizzes or other methods to make sure they were accountable for their reading, they didn’t think it was worth their time. As such, it just wasn’t feasible to use class time for activities, since they weren’t prepared for them. What were you left to do than give a lecture so they at least had some exposure to the content they need to master. It created a vicious cycle leading to more lectures and less active learning.

But things have changed. Reading a textbook can now easily include adaptive quiz questions and tools like Perusall can let us know how much a student has read and can even include in-line discussion to make the reading experience more gradable and also more interactive. This makes reading a part of their grade, and ensures that students are prepared for more active forms of learning.

Similarly, interactive tools like Study Mate’s flashcards, H5P’s interactive widgets in Pressbooks, and so many of the rest of our iCollege tools help students repeatedly practice the information they need to learn to be prepared to engage in the deep learning activities that demonstrate mastery of your course objectives. And they also do it in ways that are easy to grade, helping to make the teaching experience a better one as well.

Where it’s great to know which alternatives are great for student learning, it’s also wise to consider how recorded lectures, as a form of video, can both stand in the way of learning and enhance learning. So, if you want students to learn facts and information, video is a bad format for the following reasons:

  • It’s hard to locate a particular bit of information (just try to find your favorite scene in a movie and you’ll see how discouraging this task is)
  • It’s not easy for repeated delivery of a piece of content (even the rewind 10 seconds options can be off by a few seconds, frustrating students)
  • Figuring out how a video is organized is all but impossible, making the relationships between pieces of information less clear

As such, it’s good to think through when to lecture, and when to do something else. Luckily, we have some materials for you to check out to determine this.

Lecture Alternatives

So, it’s all well and good to not have to lecture, but what options are there for telling informative content that aren’t lecture? Here are just a few ideas:

  • Use free or low-cost textbooks that include quizzing that is automatically graded and added to your gradebook. OpenStax offers plenty of introductory options including adaptive quizzing to help students that are struggling.
  • Use a collaborative reading tool like Perusall for library-provided PDFs so you can see how much your students have read, engage in in-line discussion, and easily create grades from the reading they do.
  • Using a tool like StudyMate, create flashcards of key terms, dates, or figures from the content in your course
  • Use H5P widgets integrated into Pressbooks, so you can create any number of interactive elements to help your students prepare for class activities

After you have created all of your content in alternative tools, make sure to pull the primarily information-based material from your lecture, and consider if what you have leftover will constitute a good lecture or if other people have already created the video that you think would best address the needs of that particular part of your course. Also, feel free to get in touch with our Learning Experience Designers to see what options are available for help with designing your course. Their resources for alternatives are extensive.

So, What is a Lecture Good For?

Even though we know there are alternatives out there, the lecture (and video more broadly) is still a great option, when you consider why we all gravitate to film in the first place. Let’s think about it for a second. We often like video content because:

  • It is personal
  • It is emotionally engaging
  • It is concrete and specific
  • It allows us to peek into something previously unknown so we can be in awe of discovery
  • It stimulates curiosity, inviting participants to learn more

You can think of many more reasons for why video is such an important part of our culture, and use them to make great videos of your own. In this way, we suggest to our partners that are considering the use of video to make sure that they shoot what they know and to consider the needs of their audience as well as the narrative flow of their course.

Accessibility & Universal design considerations

Before we get into the process of creating your content, it’s important to first think about the many different elements of design and how they relate to reaching all of your students. 

Where we have often heard about universal design from the standpoint of visual and hearing impairments, it is also important to think about representation and relatability when you are creating content in an educational setting. Relying too heavily on one group of people, either by sex, gender, skin color, economic status, mobility, and so many other dimensions of identity runs the risk of alienating students who do not conform to membership in the group that you focus on. Considering this along with our other ideas of accessibility, we would encourage all content creators to follow these guidelines when creating video content:

  • Always ensure that videos created are captioned.
  • If you are showing a graph or image where the specifics of the graphic are relevant to the discussion, describe how in narration.
  • For particularly tricky to describe items, also provide a handout with text with accessible images.
  • Ensure that stock photography and video is representative of the world at large

For more on how to ensure your video content is accessible to all of your students, check this out: https://accessguide.io/

Planning (Pre-Production)

Overview

Before we film anything, we determine a few things:

  • Is film the right medium for the project?
  • What are the goals of the project?
  • How should students respond to the project?

Video & Lecture Planning Basics

The power of narrative and storytelling is so important to humanity that noted psychologist Jerome Bruner wrote extensively on what he called the Narrative Structure of Reality, placing our narrative thinking on par with our rational scientific understanding. Further, researchers have noted in children that being able to use logical narrative structures is a significant milestone in the development of language use. We write our own memories using narrative structures, and so tapping into the power of narrative structures in our cultural storytelling forms is a good place to start in developing your own video or lecture. To do this, we need to answer a few core questions:

  • What is the goal – both narratively and emotionally. What is the core of the story?
  • How can your characters contribute to understanding your overall message? Similarly, how do you become a character in your story?
  • How does the action unfold? What is the action, conflict and resolution to your story? As Kurt Vonnegut has pointed out, there are a certain number of story arcs that can help you think through the plot you are describing in your video as well. Check them out here.
  • What are the emotional details that motivate the action? Action devoid of motivation is arbitrary and not viewed as human, and our stories are all inherently human.

Want to start piecing together your own narrative for a video or lecture? Check out this worksheet to help you plan.

A great part of working in the field of education is that you have narrowed your audience to students, which allows us to fairly assume a few things without any research. Most of our students want:

  • To learn
  • To be prepared to meet the world outside of college

Since we can safely assume that students want to learn, our materials must conform to some neurological constraints such as video length, or material chunking, or aligning materials to course objectives. Also, since we can safely assume that students are motivated by their need to be prepared for the world beyond college, we should do our best to be transparent about how our content aligns with their motives. Lastly, we can assume that our audience will have various needs 

However, beyond this, there are additional considerations to explore in determining the needs of your audience, such as:

  • Are they in major or outside of the major?
  • How far along in their program are they?
  • What sorts of devices are they using to access your media, and how will your materials display on those devices? (for example: text is usually not legible on a video lecture displayed on a phone screen, and PDFs are better read on a tablet than phone or computer)
  • What sort of prerequisite learning do they need or have to complete your course?

If you would like to take a deeper dive into understanding your audience, check out some techniques in our pages about Student-Centered Design, or contact our User Experience Research team to help develop some focus-group or survey options for your course.

Consider Interactive Elements and Assessment Methods

Unlike other forms of video, educational video is a wonderful place to utilize interactivity, either through discussion, direct questioning through quizzes, or other possibilities. We use PlayPosit at GSU to achieve these aims, so you can take full advantage of all of its features. However, in this part of the planning process, it’s good to think of when to interject Discussion, Multiple-choice, or Short Answer questions into your film. Also, thinking about how you will or will not grade participation in video interactivity can increase engagement with the content and ensure that students see the content before they need to apply the knowledge gained from the content.

Shoot What You Know

To ensure that video draws our students in, stimulating their curiosity, and encouraging them to learn more about the subject at hand, we follow the rules of good video in general. Particularly:

Tell A Story That Is Close To You 
  • Explore a topic that you are passionate about
  • Explore a topic that you have a personal relation too
  • Explore a topic that you know the intricacies, that many people do not know
Make The Universal Personal 

When you want to explore a broad universal idea or experience start very small.

Tell a personal, intimate story that explores larger universal conflicts and themes

Choose A Story That You Can Show, Not Tell
  • Consider the visual elements you will be able to capture
  • Many great stories do not lend themselves to visual storytelling.
  • Some stories we’d love to tell, but we do not have access to capturing the visuals (out of the country, etc.)
  • If you don’t have access to the on-location film, your movie will most likely be less engaging. 
  • It is usually easier to shoot a film about someone in action, rather than someone reminiscing about their past.
  • Consider the amount of time you have for production and post production.
  • Are your interview subjects available when you will be in production?
  • Are there seasonal weather or scheduling issues that coincide with your planned production times?
  • Can you acquire access to the interviews and locations you will need to tell your story?
  • Do you have access to the equipment you will need to capture the necessary footage?

Scripting and Rehearsal

Make sure that before you ever consider filming that you have written a script and practiced it sufficiently to speak without excessive pauses, umms, or repeating your sentences for clarification. Though you can use a slide deck as a visual cue, there is no substitute for a well-rehearsed script, and all evidence is that student learning is more disrupted by bad audio and verbal performance than they are with any other aspect of a video. For more information on developing your script, check out our script guidelines here.

Filming (Production)

Overview

Audio
  • High quality audio is more important than high quality video: a student will listen to something they can’t see but won’t watch something that sounds bad.
  • Use the highest quality microphone you have access to: a lavalier would be best. A set of headphones with a microphone is often better than an in-camera or computer microphone.
  • Sit as close to possible to your microphone: if you have to use a boom or in-camera mic, position the mic/camera as close as possible while still achieving an attractive frame.
Camera
  • Set your camera to record at the highest possible resolution.
  • Position the camera at eye level: if you’re using a webcam or your laptop, use a box or stack books to raise the camera.
  • Frame your head and shoulders in a comfortable medium bust shot: not a full body shot or extreme close up of your face.
  • Follow the “rule of thirds”: the most appealing shot positions the subject on one side of the frame rather than centered.
  • Allow for headroom: chopping off the top of your head would be distracting and too close
  • Choose a simple background that will not distract your audience.
  • Stand as far away from the background as possible: this will allow the background to fall out of focus.
  • Always shoot landscape: if you are using your phone’s camera, never shoot portrait.
  • More often than not, your phone will be the best camera around. If you’re using one for your recording, try to use it with a tripod, or even set up two phones to make edits and retakes easier later on. 
  • Consider the level of intimacy the conversation calls for as you position the subject in the frame. An intimate, personal interview would suggest a tighter framing / closer shot than a less personal interview.
  • If shooting an interview, the subject should speak to the interviewer and NOT to the camera. 
  • The interviewer should sit as close to the camera lens as possible, so that the subject is looking just off to the side of the camera.
  • If the interview is a conversation (if we hear the interviewer), it should probably be an over-the-shoulder shot so that both the interviewer and the subject are in the frame, or use two cameras.
Lighting
  • Shoot your video in a brightly lit area of your home or office.
  • Stand facing or next to a window (not in front of it) to take advantage of the light: if you don’t have a lighting kit, position yourself and the camera to take advantage of the natural light in the space you are shooting.
  • Don’t shoot into a window: a window in the shot during the day would be very overexposed and create far too much backlight.
  • Place an extra light source in front of you, never behind.
  • A shaded lamp placed close to your face, but still out of the frame, will provide a nice soft light.
Delivery
  • Practice, Practice, Practice: we find that in the studio the third or fourth take is usually the best. However, especially on longer pieces, it can sometimes take many more. Read through your script a few times before you even turn on the camera.
  • Basic mechanics: 
    • Make sure you drink plenty of water beforehand and have some close by so that your mouth doesn’t dry out and give you some smacking sounds.
    • Jewel-tone colors without a complicated pattern often work best on camera.
    • Jewelry that glitters can often be distracting on film.
    • If filming with a greenscreen, limit fly-aways in your hair so that they don’t cause problems with editing.
    • Blot away any oil on your face before you shoot footage to avoid shiny spots creating a visual distraction on your video.
  • Imagine you are speaking to your favorite student or someone you are friends with or care about, instead of a room full of students – this will give your voice a more personal tone.
  • Maintain an even, positive and excited energy throughout the video: most people’s energy tends to dip after a minute or two; stay focused.
  • Ensuring good posture will help you to project and maintain high energy.
  • Look into the lens when speaking: if your eyes wander, the audience’s attention will wander.
  • When given the choice, it is always better to record one or two sentences at a time with enthusiasm and edit the pieces together with jump cuts, than it is to record the whole lecture in one take without making edits. For more on this idea, check out this video
  • Remember to pause before and after your recording so that you have a small moment of time which you can cut off while editing. This allows you to get your face, body, and expressions in position before you start, and allows you to have a moment at the end where you can cut your video as well. As a bonus point, make sure you smile during these moments.

Editing (Post-Production)

Overview

Once you have completed your filming, it’s time to pull your pre-production plan together, joining your original content, graphics, supplementary film, and interactive elements together to create an engaging piece of educational content.

 

Editing Software

Most editing software gives you the ability to create your project; however, some editors provide you with unique filters, transitions, color control and more that are specific to their software.

Here are a few GSU supported editing software options which also offer training support on LinkedIn Learning

  • Adobe Premier – professional grade video software suite
    • available for download from the USG software download center
    • LinkedIn Learning training here.
  • iMovie – simple video editing for Mac and iOS devices
    • Free for all Apple devices.
    • Straight forward, relatively intuitive editing software for beginners.
    • Offers cross-device editing from iPhone to iPad to iMac.
    • There are many tutorial videos online explaining how to use iMovie.
    • LinkedIn Learning training here.
  • Microsoft Movie Maker – simple video editing for Windows users
    • Free for all Apple devices.
    • Straight forward, relatively intuitive editing software for beginners.
    • Limited customizability.
    • LinkedIn Learning training here.

As well as some editing software that we think you could get up and running really quickly with support direct from the companies themselves.

  • Camtasia – film editing tool with easy options for adding images, transitions, and multiple assets directed at the education market
  • Prezi Desktop – web-based tool for adding interactivity to a talking-head lecture
  • MmHmm – web-based tool for adding interactivity to a talking-head lecture
  • DaVinci Resolve – free professional grade video software suite
Editing Rounds

The first pass edit of your film is called a rough cut. The goal is to create the general layout of all of your scenes. It is important to focus on shot arrangement during this phase instead of color correction and filters. Don’t be afraid to experiment, but remember to keep moving forward. To build this version you will need:

  • Trimmed clips to include in your film (usually can be achieved on your mobile device standard software or in some of the options we suggested above).
  • Any images, graphics, charts, data, or supplementary materials that you want to include in the video.
  • Any additional video clips to supplement your recorded video (usually called b-roll).
  • Any appropriate quiz questions to be interspersed within your video, or discussion opportunities that will be added using PlayPosit.

To create your rough cut, you will compile all of your clips together, determine which of your items will be shown full-screen and which items will be shown in an overlay or full frame, and determine the transitions between your various clips. All of the editing tools that we have suggested will allow you to complete each of these items.

Once you have completed your rough cut, it’s important to have others who will give honest feedback an opportunity to watch the video and provide open criticism. Was it too long? How was your delivery? Were the graphics distracting or helpful?

Following this feedback, you’ll create your final cut, adding general polish to the entire product. You will ensure all audio levels are similar across the film, adjust color or light if needed, finalize your transitions, upload your media to Kaltura, add captions, and if including any interactive elements, add the file to PlayPosit so that it can be connected to your grade book.

Fair Use

The USG does offer a fair use checklist, which we highly recommend using for any supplemental materials you may use in your work. Every content creator has a right to have their content protected from someone else using it without permission. We understand this fully when we deal with our students and academic integrity and we should observe the same basic rules when it comes to our own content creation. 

To help in your own understanding of Fair use, download the guidelines for Best Practices in Fair Use to learn more about what you can use in your video and check out these following options for Creative Commons, Royalty-free and Public Domain content.

Creative Commons, Royalty Free, & Public Domain Content Sites
  • Unsplash – A great assortment of modern photos that can be used with or without attribution.
  • The Noun Project – Editable icons that are available with attribution to the original creator, unless you are willing to pay a small fee.
  • Creative Commons – A search engine for content that can be used with attribution across the web
  • Archive.org – Allows you to search for and download content classified as public domain. The public domain consists of all the creative works to which no exclusive intellectual property rights apply. Those rights may have expired, been forfeited, expressly waived, or may be inapplicable. Therefore you can use this content without having to collect releases or credit anyone. Remember: Archival footage may have a different format than today’s 16:9 HD format. You can crop archival footage to match your composition, but you may lose some “information” from the frame.