Taco Mac – Built Environment Description #3

Taco Mac is a chain of sports bars with many locations throughout metro Atlanta. One of those locations, here in Atlanta, is in Philips Arena. It is has an entrance on the north side of the arena. When you walk in, you get greeted with the savory smell of fresh burgers and wings, while being drawn to the countless, large tv’s strategically positioned all over the restaurant. During any major sporting event, the restaurant will be jam packed and insanely loud.

However, Taco Mac is a very gender-ized space. It leans very much so to the male sex. It is a relatively dark or dim area. This is due to the color of the building, which is just a plain matte black. Then each and every table and chair is made out of very dark shaded wood, resembling a maple tree. The colors of the environment create an ambiance like you are in a cave. This is then connected to a “man-cave” which fosters a competitive environment that is strongly associated with males in our society.

Also, their most popular food item is their chicken wings. Chicken wings are a very messy dish because they are to be eaten with your bare hands. In our society, the absence of eating utensils often gives the connotation of barbarianism. Our barbarian ancestors are described as being heavily savage in their every day lives. In their society, it was a very male centered and driven society because the men would hunt for the family and provide the food. Whether people realize it or not, chicken wings bring about our ancestors savageness to an extent, and the relation of chicken wings to the male gender is thriving in our society. If a man is seen eating chicken wings, no one thinks twice about it, but if a female is eating chicken wings, they are often viewed as being un-lady like or man-ish. The popularity of their wings helps foster the male driven environment of Taco Mac.

The main events that happen at Taco Mac are watch parties for major sporting events. Sports are very gender-ized in our society today. The main events that attract the masses of people are football games, which has been argued to be the most barbaric sport in our society. The opposite end of that spectrum would be the WNBA, and to be honest, I do not believe any WNBA game have ever been on the main tv. Taco Mac is a very politicized area due to the many factors that generate a heavily gender specific environment, in favor of males.

Taco Mac Audio Clip Artifact

This is an audio clip from inside Taco Mac during the Falcon’s game this past Sunday, where Muhammed Sanu caught the winning touchdown pass late in the fourth quarter against the Green Bay Packers. The restaurant erupted in elation after seeing the hometown Falcons coming through in the clutch. It gets so loud its almost like you are actually in the stadium.

Taco Mac Menu Artifact

This is the menu at Taco Mac. The background is white, with the borders being the same red as the restaurants logo. The words are in a black font. At the bottom, they have their wings section, which is the biggest section on the menu because the wings are the most popular item on the menu, with the assortment of flavors in a variety of different colors. The burger section is above the wings section, being the next biggest section behind wings while being the second most popular item on the menu.

Taco Mac Bar Artifact

This is the bar inside the Taco Mac. It is very long, spanning the length of one whole wall of the restaurant. It is made of wood and is about waste high in height. There is an incredible array of different brands of beer behind the counter top. There are 4 tv screens above the back wall for sports fans to watch any live sporting events with Atlanta sports jerseys in between each tv.