When searching for a job for this week’s assignment, I used a good pool of websites like Indeed, Moster, ZipRecruiter, and Glassdoor. Before this assignment, I knew that I was interested in working in the marketing field, primarily in social media marketing and management, so I started there. I searched titles likes “social media manager”, “social media marketing”, and “social media coordinator. I know that this type of job is generally pretty flexible, so I looked through the options for jobs located in Atlanta, as well as remote jobs. I feel that in my future career flexibility and independence will be very important to me, so I was more open to the remote jobs. Social media jobs are on the rise in today’s time, and I think it is important for every company to have some type of system where they are able to promote and market to their customers through social media. A lot of the titles I found were companies looking for someone with the knowledge of trends, algorithms, and insights of social media platforms to be able to post, plan, and coordinate the content they are looking to put out. I found, that luckily for me, social media jobs are in high demand, and there are job listing for this type of position in a variety of fields.
A lot of the responsibilities and qualifications that are required are simply things like knowledge, and not necessarily experience or level of education. It is required to be able to develop, implement, and evaluate strategies and campaigns to be able to grow and deepen engagement. Another important asset that these jobs expect is superior writing and editing skills. There is a lot of creativity when it comes to writing and social media, but it is important that you are still able to communicate in a professional and efficient manner.
Having a sufficient amount of knowledge with Adobe Creative Suite was also another trending qualification that I noticed. This makes sense to me because in the world of social media, being able to creative graphics, different types of digital art, post layouts are detrimental to having an aesthetically please page. At the end of the day, for a lot of companies in today’s times, the social media platforms that are being used are essentially the image of the business and what is being present most to its customers and consumers. It is important that what is being created is being presented well.
If I were to be applying for these jobs, here is what I think would be the most important for me to include to present what I have to offer.
- statistics of social media platforms where I have grown numbers
- creative content samples like reels, Tik Toks, and photo posts
- promotional and information graphics that I have created
- any other digital creative projects I have worked on to show the range of my capabilities
I also believe that my educational background will bring me a long way. Like I said before, this type of job isn’t something you necessarily have to have a college degree to do, however, I definitely will have a advantage by having a bachelor’s degree in this type of field. I also feel that by going to school, I was able to gain experience in many different things that might help me even if it’s not directly for my future career by taking different types of classes like accounting, economics, business, and creative media classes.
In the end of my job search, I have more clarity on exactly what is expected of me for the types of job I will be looking for when I graduate. I feel I am on the right track with my skillsets by starting to gain experience in this field now, and working on internships and other outside projects that will help me with my career. I am feeling confident that with my education, experience, and skills I will be able to transition to a real “big girl” job with a little more ease, and I feel ready to do so. I think the social media industry is also about the people you know as well, so I want to get a little better at connected with others who are interested in the same career field, and/or already work in it and have an upper hand. I am excited for my future career and feel that this assignment has left me feeling motived.