The My Coke Rewards website is a site where participants of the My Coke Rewards program can log on and view the status of their rewards. The website gives information on what the program is, how it works, and how one can sign up. The intended audience is people who are avid supporters of the Coca-Cola company who also want to participate in this rewards program. This website is useful because it informs people who desire to become a member of the program, as well as those already enrolled, beneficial information that they would need to know.