HO Chung-Hwa; Lee Tsung-Lin. International Journal of Organizational Innovation. Jul2015, Vol. 8 Issue 1, p87-102. 16p. 1 Illustration, 5 Charts. , Database: Business Source Complete
The authors Chung-Hwa, Ho and Tsung-Lin, Lee explains the relationships of creativity between architecture and visual communications. They explain in explicit details that visual communication designs means how an artist can communicate through their work without actually using any words, only replying on their “shapes” throughout their work. Architecture also relies on shapes to communicate with society.
“The design objective of visual communication is to convey ideas and emotions to the audience through creations.”
According to Chung-Hwa and Tsung-Lin the big difference in architectural and visual designs is that architectural designs have a more concrete designs than visual designs. The design must have a specific concept, like a certain location, is used for something specific, and it’s a specific to use the design. While visual is more objective and there is not just one or two concepts on its designs. These designs focuses more on people’s perspective and how they interpret the designs. And the difference between their creativity are that architects creativity comes the need to full up space and the visual design artists creativity comes from only having to communicate through only the designs.