1. Readers want to access information in the fewest possible steps.  Research has shown that users prefer menus with links to different categories of content.

2. Users get frustrated after 10 seconds of network delay.  Make sure bandwith is working!

1. Have a link to the home page at a consistent location on each page.

2. Always display whether the information comes from an original author or an institution.

3. Always put a statement of ownership to protect property rights.