The conventions of an academic blog in my understanding from reading the one listed is one that uses academic information with the accordance of your work being commented on or criticized. It also gives updates with each post having the date and giving a gesture towards the author’s purpose of writing the blog post with their position.

 

The author also uses visuals to give a general understanding that he is talking about just the city of London his tone is laid back but never loses its academic awareness. The rhetoric used in the article was used to make the message receiver decode in such a way that they start to see disparities in the poverty levels in London when this study was conducted and in current day London.

Making the personal, geospatial