I visited Dancing Goats Coffee Company which was located in Atlanta very near the Georgia Tech campus. They opened up in the restored Sears building. The company was founded in 1988 yet didn’t move to Atlanta until 1994. As soon as you enter the coffee shop, you can first see the emblem of their company all across various mediums like t-shirt merchandise and coffee cups to coffee drainers and makers. The main store front, though had lots of artifacts, was arranged to be very open, approachable, and cohesive. The overall color scheme of the coffee shop is easily identifiable with the main colors used in the shop being a bright orange, a cool teal, and the rest of the color was ranging from smooth grey to eggshell white. The singular usage of these colors makes the tone of the shop very cohesive and agreeable. There is no question to the tone or mood the shop hopes to set. And even though the outside room was arranged in a different manner, they still come together to create two distinct yet harmonious tone. The outside patio room was arranged more fluidly and organically and had the different color tone of warm reds and oranges while utilizing the natural texture of woods. Both rooms as well as the side sitting area of benches, still conveyed this familiar feeling making it easily maneuverable. The open space made you more open to move around and explore the different corners of the shop. And looking at the people in the coffee shop and the specific location of the coffee shop, you can see the main demographic is college students or young adults. This space was utilized as a safe and quiet place for people to get their work done in an appropriate space. And though the coffee shop doesn’t advertise to college students, you can see from the specific location and modern theme that the coffee shop naturally appeals to the nearby young adults. In the end, the whole coffee shop made me feel hip and modern. The colors made everything very agreeable and made the whole space genuine. Not only was the coffee great, but the environment they harbor was something ,as a college student, I flock towards.
Jennifer's Blog
ENGLISH 1002
Tag: interior
Deeper inside the coffee shop you can see a seating area that portrays a very modern kitchen feel. There is even a movable ladder to get to the cupboards on top of the table. Even though the whole style of Dancing Goats is modern, it still makes you feel at home and comfortable. The shop is also very open and spacious which further promotes this feeling of comfort.
Even in the natural colors of the oranges and the color of the coffee bags, you can see the universal color theme still prevalent. On the wall you see a plaque that explains the name of Dancing Goats and shows the history behind coffee as a history as well as the coffee they produce and roast in house.
The restrooms show the general color theme Dancing Goats has with bright orange and teal blue. This art on the walls and doors shows a unique way to signify bathrooms and makes a different statement. We also see the very strict gender lines that this promotes with the separated and distinct genders portrayed on the majority of the wall.
The artifact I got from Dancing Goats was one of their iced lattes which clearly shows their symbol that is adorned everywhere inside from coffee cups to t-shirt merchandise. But you can see that Dancing Goats isn’t the roaster or maker of the coffee but is under the reign of Batdorf and Bronson. This coffee cup is minimalistic and relays the nature you see inside the coffee shop.
The outside area showed the multi-themed nature of Dancing Goats well. The hanging fixtures show minimalistic and modern decoration yet the main nature of the room was rustic and very natural with the mix matched chairs and the main usage of wood. This rustic nature juxtaposes the normal city theme in which you can see through the walls of windows.
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