The first question I asked AI was “Can you tell me what an entry-level public relations/ marketing candidate looks like?” The response was:
- Educational Background:
- A bachelor’s degree in marketing, communications, public relations, advertising, business, or a related field is often preferred. Some candidates may have additional certifications or coursework in digital marketing or social media.
- Skills:
- Strong written and verbal communication skills are essential. This includes the ability to write press releases, create marketing copy, and communicate effectively with various stakeholders.
- Social media proficiency, including a good understanding of different platforms and how to leverage them for marketing purposes.
- Basic graphic design skills or familiarity with design tools can be an added advantage.
- Analytical skills to interpret data and make data-driven decisions.
- Familiarity with basic marketing and PR concepts, terminology, and trends.
- Experience:
- Internships, part-time jobs, or volunteer experience in marketing, public relations, or related fields can be beneficial. Even if the experience is limited, demonstrating a willingness to learn and adapt is crucial.
- Creativity:
- A creative mindset is valuable for developing innovative campaigns and content that capture attention and effectively communicate messages to the target audience.
- Adaptability:
- The ability to adapt to a fast-paced and dynamic environment is important. PR and marketing roles often require flexibility to respond to changing trends and priorities.
- Team Player:
- Collaboration is key in these fields. An entry-level candidate should be able to work well in a team, communicate effectively with colleagues, and contribute to group projects.
- Tech-Savviness:
- Proficiency with basic office software (Word, Excel, PowerPoint) is expected. Familiarity with marketing automation tools, social media management platforms, and analytics tools is a plus.
- Networking:
- Building relationships and networking is an important aspect of PR and marketing. An entry-level candidate should demonstrate an eagerness to connect with industry professionals and expand their network.
- Enthusiasm and Eagerness to Learn:
- A positive attitude, enthusiasm for the industry, and a strong desire to learn and grow are qualities that can set an entry-level candidate apart.
I continued to ask what should the structure of resume and how to make it stand out. The ChatGPT response was:
- Clear Formatting:
- Keep your resume clean, organized, and easy to read. Use a professional font and maintain consistent formatting throughout.
- Contact Information:
- Include your name, phone number, email address, and LinkedIn profile (if applicable) at the top of your resume.
- Objective or Summary:
- Provide a brief, targeted objective or summary at the beginning of your resume, highlighting your career goals and what you bring to the table.
- Education:
- Clearly list your educational background, including your degree, major, school name, graduation date, and any relevant academic achievements.
- Relevant Coursework:
- If you lack extensive work experience, consider adding a section highlighting relevant coursework or projects from your academic studies.
- Skills:
- Create a dedicated section for skills, including both hard and soft skills. Highlight skills such as communication, social media management, content creation, analytics, and any relevant software or tools you are proficient in.
- Experience:
- Showcase any internships, part-time jobs, or volunteer experiences related to marketing, public relations, or communications. Use action verbs and quantify your achievements wherever possible.
- Achievements and Accomplishments:
- Highlight any specific accomplishments or results you achieved in your previous roles or academic projects. Numbers and metrics can make your achievements more impactful.
- Projects:
- If you’ve worked on specific projects during your studies or internships, create a section to showcase them. Describe your role, the goal of the project, and the outcomes.
- Keywords from the Job Description:
- Tailor your resume for each application by incorporating relevant keywords from the job description. This can help your resume pass through applicant tracking systems (ATS).
- Relevant Extracurricular Activities:
- Include any relevant clubs, organizations, or activities that demonstrate your leadership, teamwork, or communication skills.
- Certifications and Training:
- If you have completed any relevant certifications or training courses (e.g., Google Analytics, Hootsuite certification), include them in a dedicated section.
- Professional Memberships:
- If you are a member of any relevant professional associations or organizations, mention them on your resume.
- Link to Portfolio or Personal Website:
- If applicable, include a link to an online portfolio or personal website showcasing your work, projects, or any articles you’ve written.
- References:
- Mention that references are available upon request, but you don’t need to provide them on the resume itself.
Overall, I believe that utilizing AI is a great way to create your resume, to make your professional resume stand out the best. I personally have began to use AI to build my resume and cover letter. It has enhanced my professional branding and led me begin to land interviews with possible employers.