Getting in touch with Concrete Jungle has been a great experience so far! Kokou and I met with Savannah, the senior farm recovery manager, and Virginia, the director of programs, over Zoom before spring break to discuss our work with Concrete Jungle. We covered a variety of projects to tackle, including a Newsletter for South Georgia, a story bank, and a contact list of local newspapers and agricultural magazines. However, after further discussion with Kokou, we have decided to begin the South Georgia Instagram page and the Farmer Profile Bank project!
The Instagram profile is targeted towards farmers in South Georgia, and our goal is to develop a posting calendar for a year’s worth of content. Kokou and I discussed scheduling posts for special days and months, such as National Apple Day and National Agriculture Month. Kokou and I will work on designing post templates that reflect Concrete Jungle’s brand; we will utilize their colors, fonts, and photos from past/present/future events. Savannah and Virginia surprised me most with this project because of our intended audience for this page. I’ve never marketed towards the farmer demographic, so this will certainly be a challenge for me to work the algorithm in a way that attracts our audience!
As for the Farmer Profile Bank, Kokou and I will develop a spreadsheet containing data on partnered farmers in the southern regions of Georgia. We plan to organize via farm location/size, the types of produce they grow, harvest season and their methods, contact/pick-up details, and their willingness to donate/sell at discounted rates. Furthermore, we’ll collect information like their previous donations/sales, transportation/equipment needs, and each farmer’s personal “story.” These stories—with permission, of course—will be used for social media posts or highlights on the South Georgia Instagram account.
Our meeting with Concrete Jungle was insightful and helped guide Kokou and me into choosing a project we can both excel in. I’ve enjoyed developing these ideas and plans with Kokou. We’ve spoken at length over the phone about our goals with Concrete Jungle throughout these last two weeks, and we’re ecstatic to begin working on each component. In preparation for our work, Kokou and I have developed each project’s details and narrowed down the mediums we’d like to use, such as Google Calendar, Spreadsheet, and Canva. Narrowing the scope of our project was a little challenging, but only because Savannah and Virginia proposed so many interesting projects to tackle! Moving forward, Kokou and I plan to meet over Zoom with Virginia and Savannah again this upcoming week to gather our supplies and finalize our ideas. I’m looking forward to the coming weeks with Concrete Jungle!