Kokou and I have been given the green light from Savannah, and we are off to start our project! This past Monday, Savannah met with Kokou and me to discuss some questions we had regarding our ideas. Savannah addressed any and all concerns we had and was extremely supportive of our visions and constraints. She has since then emailed us confidentiality forms to sign and has given us the tools necessary to begin. The materials she shared with us include the Brand Guidelines document, the PBC Photo Album file, the mission, vision, value statements, and the Farmer-Spreadsheet. 

The Brand Guidelines document is complete with the Concrete Jungle toolkit of images and logos, typography details and type styles, and brand colors and usage guidelines. The PBC Photo Album contains all photos necessary to begin developing sample Instagram posts for the Posting Calendar Kokou and I are creating. The Farmer-Spreadsheet contains all details for Kokou and me to begin cold-calling and gathering information from each of our partnered farmers. We are only now awaiting the Canva invitation to make the post mock-ups—this will allow us to share those with Savannah. 

So far, we have begun to write our “script/guidelines” to follow when we begin calling farmers on behalf of Savannah from Concrete Jungle next week. Our goals are to discover why these farmers got into farming: what drives their passion? Additionally, we are asking for the types of produce they grow and if there are any photos or videos they’d like to share with us. These may include any photos of themselves, their families, their farm, etc. Finally, we will ask for permission to feature them on our Farmer Spotlight highlight/posts on Instagram. Savannah requested that we obtain verbal consent prior to utilizing their information, photos, and name for the Farmer Spotlight. 

As for the Instagram page, Kokou and I began researching what other Instagram accounts that target farmers post. After looking at some samples, we have compiled a list of post/reel ideas we’d like to create once we have access to the Canva. The goal for the next week is to start creating those mock-ups and present them to Savannah the following week to make sure they are on par with what Concrete Jungle is looking for. Until then, we are steadily starting this project, and we are excited to begin designing this upcoming week!