The past few weeks working with Concrete Jungle have been nothing short of fascinating, to say the least. Vic and I have been focused on planning out a fresh new direction for their social media, something that captures who they are and what they stand for in a way that feels natural and engaging. At the same time, we’re getting ready to put together a portfolio of the different farmers they work with across the South, which has been one of the coolest parts of the project so far.
With the social media side of things, it’s been really interesting seeing the differences between the platforms that they already have, since they have a page for Metro Atlanta and Athens. Since we’re focused on the South, we’re gearing to target an older audience, more so farmers, so it’s going to be interesting to see how things play out.
Most of our time has been spent brainstorming ideas, getting organized, and meeting with our team leads to make sure we’re all on the same page. We’ve talked through content goals, possible visuals, themes, and ways to bring more life to their online presence while staying true to their mission. It’s been a lot of prep work, but honestly, it’s made me even more excited to move into the creative part soon.
A part of this process that’s been keeping things interesting is learning more about Concrete Jungle’s mission and how that ties into our tasks. Their work with farmers throughout the South plays a big role in informing and fueling their more local projects, and it’s been inspiring to see how it all connects. Knowing that our social media and portfolio ideas could help tell these stories and uplift these voices makes the project feel even more meaningful.
It’s also been fun getting a better feel for how mission-driven organizations like C.J approach storytelling and community. I’ve realized that good content isn’t just about pretty pictures or catchy captions, it’s about creating something that reflects real people, real work, and real impact. Yes, we have a lot of creative direction with the work that we’re doing, but we can’t exactly slap some posts together and call it a day. There’s been a level of intentionality that we’ve been taking with the process that makes us excited for the final output.
So far, this experience has helped me think more intentionally about how to blend creativity with purpose, and how to plan out a project in a way that’s both thoughtful and flexible. We’ve got a solid foundation now, and I can’t wait to start bringing everything to life soon, so hopefully more of that pops up in my next post!