Rich’s Department Store began operations in 1867 as M.Rich & Co in Atlanta. Morris Rich, a Hungarian immigrant who settled in Atlanta, founded the company. He opened a small dry goods store that year that would grow into a retail empire over the course of his life. From its inception, Rich separated his business from that of other retailers. He employed a liberal credit policy, giving patrons more time than usual to pay their debts. He also insisted on customer satisfaction, giving Rich’s the long-lasting reputation of having some of the best customer service in the city4. As his operations grew in the late 1870s, he pioneered a one-price policy. The need for bargaining over price was eliminated. The business would become a family affair as his brothers Emanuel and Daniel Rich joined the company. In 1884 the company name reflected this change, becoming M. Rich & Bros. Rich saw continued growth as his company gained more recognition within Atlanta and made several relocations to expand the store. In 1907 the company relocated to 52-54-56 Whitehall Street, where they opened their largest department store yet.
