Aesthetic Reading >>> The reader is most interested in what happens during the reading event, as he fixes his attention on the actual experience he is living through.  Reader focuses on the ideas, images, and story of the text that evoke an aesthetic experience in the moment of reading.

Efferent reading >>> read to learn from the text…concentrate on the information, the concepts, the guides to action, that will be left with him when the reading is over.  NOTE: Reading rhetorically is efferent reading.

Commonplace books (or commonplaces) >>> a way to compile knowledge, usually by writing information into books. Such books are essentially scrapbooks filled with items of every kind: recipes, quotes, letters, poems, tables of weights and measures, proverbs, prayers, legal formulas. Commonplaces are used by readers, writers, students, and scholars as an aid for remembering useful concepts or facts they have learned. Each commonplace book is unique to its creator’s Aparticular interests. They became significant in early modern Europe.

Intertextuality >>> similar images come to have similar  meanings, and those meanings may create similar emotions to the viewer.

Critical Theory >>> Considering the social power dynamics in a given system

Paraphrase >>>        Short amount of text in your own words

Affordances >>>          Particular designs that enables people to do certain things

Constraints >>>>         Particular designs that restrict that people can do certain things.

Summary >>>               Your understanding of a text. The goal is to come as close to the original meaning as possible.

Genre >>>                       A category characterized by similarities in form, style or subject matter,

Convention of the Genre >>> 1) Date, 2) Visual. The common characteristics or conventions of any genre, including film, are sometimes called codes.  These can include structural codes, which are such features a particular kinds of plot, character, or setting. Stylistic codes include such features as particular lighting, shooting style, or music.

Claim >>>     A statement put forth as true that needs to be convincing.

Thesis >>>   The main claim of an argument

Pathos >>>  The quality or power, especially in literature or speech, of arousing feelings of pity, sorrow, etc.

Logos >>>    Logos is a Greek word meaning logic. Logos is a literary device that can be defined as a statement, sentence or argument used to convince or persuade the targeted audience by employing reason or logic.

Ethos >>>  In rhetoric, ethos represents credibility or an ethical appeal which involves persuasion by the character involved.

Rhetoric and Rhetoric Situation >>>

Kairos >>> A time when conditions are right for the accomplishment of a crucial action: the opportune and decisive moment.

Ethnographic Methodology >>> Systematic study of people and cultures.  It is designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study.

Thick Description >>> Provide enough context so that a person outside the culture can make meaning of the behavior. Clifford Geertz developed the term to describe the practice as a way of providing cultural context and meaning that people place of actions words, things, etc. , Objective (capture pieces in as much detail as possible”) and Subjective Conclusions based on your observations.

Primary Research >>> New research carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.

Secondary Research >>> Research that makes use of information previously researched for other purposes and publicly available.

Metadata >>> The data providing information about one or more aspects of the data; it is used to summarize basic information about data which can make tracking and working with specific data easier. Examples: Titles, captions, categories.  Other examples: Means of creation of the data. Purpose of the data.

Multimedia >>>  Describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources – or modes – used to compose messages.

Archive >>> An organized collection of data.

World Cat >>> Largest online bibliography