Sales Best Practices: Never Split the Difference

In this fascinating work, former FBI hostage negotiator and current Black Swan Group CEO Chris Voss explores the inner workings of high-stakes, life-and-death negotiations and distills the resulting principles into a universal working toolbox for the successful negotiator. While conventional theory holds that negotiation should be a relentless, even abusive, pursuit of “yes”, Chris makes an effective case for why sometimes a well-considered “no” or “that’s right!” affirmation is the optimal outcome.

Whether you hope to use your newfound negotiation skills to save lives, lead a team, drive business, or just save a few bucks on a Buick, this book is a great tool to develop your tradecraft. For free preview, click the Amazon link below.