With the development of the Internet age, young consumer groups tend to choose new media when capturing information. How to play with “we media” in such a hot “we media” platform in China is a question worth thinking about.
First, what is “we media”?
Generally speaking, the so-called “we media” refers to the column-like content creation and distribution mode carried out by a group of media people, bloggers, industry professionals and others using social networks and media platforms.
Secondly, how to use we media to make money
- Types of we media can be divided into individual we media and team we media according to the number of peoplePersonal “we media” includes grassroots type and elite type, grassroots “we media” itself is not well-known, most of the content by reference; Elite “we media” has a certain accumulation of industry cognition, large number of fans and great influence.Team we media includes team alliance we media and team platform we media, the former is mainly a number of individuals in different industries to jointly operate an account, the latter is enterprise operation.
- According to the operation mode, we media types can be classified into profit-making and non-profit. The profit model of “we media” can be summarized into two major categories. One is to realize by advertising traffic, and the other is to make profit by its own content, products and channels (Fuchs, 2017).
Finally, how to play “we media”
- the emphasis on personality, persistence
In fact, the value of “we media” lies in its personality. Therefore, opinions should be expressed forcefully and with a clear banner. No one likes to see stereotyped things. Finally, continue to output high-quality content, do the most taboo three days fishing two days of Internet exposure, influence is a process of accumulation, can not continue to output high-quality content we media will let a large number of fans loss.
- learn to imitate, clever title
After talking about the principle, the following is how to run a good we-media platform. The first is the title of the article, how to write a good title is also a platitude, its role is self-evident.
- understand screening, key breakthrough
The ultimate purpose of the creation and dissemination of content is to increase exposure and reading, but the amount of reading does not necessarily mean that the content is good or bad, because readers are likely to be attracted by the title or picture, so is the amount of comments, and maybe the purpose of readers’ reply is just to scold you.
- Content selection and mastering methods
Keeping the article original is the first priority. In addition, creative content, especially news content, should pay special attention to its timeliness. In addition to the content itself, pre-publication is also a good choice.
- adjust in time, change decay surprise
For the data response is mediocre article, we must do timely adjustment. First, modify the title and caption. Changing a more catchy title with eye-catching images is a small amount of work and can be quite effective. Second, modify the content. If it still doesn’t look good, delete it and repost it. Third, increase the amount of replies. The content with more comments will always become “hot” and be pushed to the home page, and the organization staff will properly swipe the reply is also an effective means to increase the exposure of the article to get more reading.
- Master the principles and get recommended
Among today’s headlines, getting official recommendations is the most effective way to increase exposure, and articles without recommendations often have unsatisfactory data. Take today’s headlines as an example, the most critical factor is to adhere to the original and the first time the network released; The more people who click on the title and read the article, the higher the recommendation; Consistent title, high quality content; Clear account location; High number of interactions and subscriptions; Off-site heat and Posting frequency were also factors in getting recommendations.
- Make good use of models to promote communication
The same article sent to different platforms, with different titles, and the first paragraph of content to make certain adjustments, add or delete statements can; The title takes current affairs hot spot, the industry hot spot, and manifests this article’s key words (Lee, 2012).
Reference:
Fuchs, C. (2017). Social media: A critical introduction. Sage.
Lee, A. Y. (2012). Online news media in the Web 2.0 era: From boundary dissolution to journalistic transformation. Chinese Journal of Communication, 5(2), 210-226.