October 11

Final Frontier of Starbucks

    

The floors which are square tiles with a dark brown color which is similar to the color of coffee. The color is similar to the color of coffee was convenient as can be used for hiding any coffee spills and stains or just be used as an aesthetic. On this floor was black colored chairs, stools, and tables near the edges of the floor, a counter with three cash registers and a pickup area, and a light skinned African American lady around 5’5’’ with a black Nike hat, neon green Nike jacket, dark grey leggings, and purple Nike shoe walking across the floor to the cash register and ordered a pumpkin spice frappuccino and a salad sandwich. Though the store can fit all the items, the interviewee Marian Vo, an Asian girl with red hair wearing a pink polo shirt, blue shorts, brown sandals say that the place should have expanded its space.

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The counter, located in the middle of the store, has tannish colors with many small products like in front of it and an open fridge with sandwiches, bottled coffees, cookies, and cartons of milk and juices. On the counter are cash registers and last second shopping items like gift cards and snacks. The placement is quite convenient for the customers to have a fast order on one side of the counter where the cash register is and pick it up on the other side and it is a good selling tactic to put small consumables on the counter for a quick sell. On top of the counter, customers can pick a plethora of options on the three black chalkboards with their products written in green chalk like ice caramel macchiato and a double bacon and a cake pop which an Asian man with a black suit, grey dress pants, and a blue button-up shirt had ordered for him and his daughter which the infant had on a pink onesie and a ponytail.

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The workspace is a small space filled with equipment like the coffee makers, espresso machines, verismo machines, clover machine, presses, and grinders to make coffee which is all silver in color. The workspace is a nifty spot where it’s behind the counter where the orders are placed and picked up so customers can go in and out quickly with their orders. At the workspace, employees wearing a green apron and visor for the uniform either take the customer’s order, make their order, or throw out the garbage. One male employee who was a pale in skin and quite skinny around 5’10’’ had on the usual uniform of a green apron, green visor, black pants, black shoes,  and also had a gold watch was taking an order of a chile frappuccino.

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The tables and chairs also have similar coloring as coffee, brown and black, and the reason is most likely for stains and aesthetics. The shop provided them so that customers can stay for brief or long periods of time to do whatever customers want like using your phone or laptop, which they do provide free Wi-fi. It is setup for you to relax, be with and conversate with friends and acquaintances, and to use their internet service to your utmost advantage like doing homework or studying. The interviewee Marian Vo who was on her black lenvono laptop and drinking a caramel frappuccino while resting on a metal chair and table said that she comes here to relax and to use the Wi-fi.stabucks-concept-store-overhead

 


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Posted October 11, 2016 by mtran40 in category Final Spatial Ethnography Report

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