Footlocker once again ascended to a new level of retail shopping once viewing it a second time. The shoes catch your eye as they glisten through the clear glass windows. The vivid lights of the store compliment the overall scheme as to intrigue you even more. The black and white tiles on the ground match the shirts of the workers as if to make them seem like they are apart of the store. Samples of shirts, and athletic wear are shown off by the human like mannequins to illustrate a good outfit. The mixture of urban style and athletic wear further compliment the store overall. This mixture can be seen through all the customers that shopped there. Since they too wanted athletic wear or a type of fashion that is popular at the time.

Those that occupy the space haven’t changed as much due to the type of people the store is trying to please. The customers that shop at Footlocker are given a plethora of options, and are in awe of the outstanding style choices. The store does a good job of having deals for those savvy shoppers that truly know what a good deal is. Footlocker implements multiple staff workers that are there in case you need help. The customers that come in the store and buy nothing still seem to interact with each item as if they were willing to buy. The store has multiple isles that the customers can navigate, since the store was busy. This allows a steady flow of customers that can leave with a feeling of satisfaction.

Nate, which I interviewed for about 10 minutes gave very detailed reasoning’s of why he liked Footlocker.  He said the only thing that they would change about the space is the fact that the store is kind of small compared to other shoe stores. He wanted to have a bigger option, but it doesn’t stop him from coming to footlocker since they have the “best options”. Footlocker brings a mixture of urban culture, and athleticism which Nate likes very much. The other stores he says have too similar looks or seem to have a boring layout. The approach I took in order to find a suitable person to interview was if they bought something and if they were alone. The reasons behind that is that if they bought something they were willing to make an investment on something that came from Footlocker which means they liked it. Secondly, if they were alone it meant that they came on their own accord and not because of another person.