October 3

Team Nissan Part II

As I arrived at the dealership for the second time, the first thing I saw again was the giant Nissan logo. There is just something very iconic about the giant logo. They kept it very shiny so it reflects light onto the road drawing in people in. The first thing you see as you turn into their driveway is the high-end cars. Cars that cost about fifty thousand and up. There were cars like 2017 Infiniti Q60s and Q50s. There was also 2016 Nissan GTRs next to the Qs. They looked washed and extra shiny. When the sunlight hit the cars, the sunlight bounced everywhere. It just screams look at me even at the corner of your eye. The cars in the back of the dealership were all average cars. Cars that only cost fifteen thousand and up. There were old Altima and Maxima everywhere in the back. The cars back there wasn’t there to draw attentions because it was out of sight. You have to look really hard to see what cars were back there. They were there because everyone can’t afford expensive cars. They were there for the everyday average joes. The cars in the front might be there to make the customers make impulse purchases.

The building was made of mostly out of glass. All the walls were made of glass except for the corners. The corners were just plain white concrete. The floor was half carpet and half marble tiles. The carpet was a gray color that was short and clean. You can tell that it have been vacuumed. It was almost dustless. It was very clean and well-maintained. The tiles were in a diamond shaped pattern, and it had a gray square in the middle. The tiles had a clear coat that helped made it look cleaner.  On the side of the building, there was a giant red Nissan writing down the whole left side of the building on the outside. The glass wall was surprisingly clean with no fingerprint in sight. There was a janitor that was in charge with exclusively cleaning the glass. The clean glass is very important. If the glass was dirty then people who looked through it will see the cars in a worse view. They do that to make the cars inside stand out and if the glass were dirty then everything inside would look dirty. The janitor had a coffee complexion and was a very tall man. He was probably 6’6 feet tall. He wore loose jeans and a plain white T-shirt that had a monkey on it. The height helped him reach to clean the very top of the glass walls.

When I walked in the building, I could see two brand new cars facing each other diagonally. The car on the left was a brand new 2017 orange Nissan GTR. The GTR had the premium interior package which outclassed every other car at the dealership. The other car was a white Infiniti Q60 with the most expensive packages. The two car sat in the middle of the dealership allowing for people who sat inside to stare at its beauty. At the top of the two cars, there were four spotlights shining down at the cars. The spotlight was way brighter than the room even though there were glass walls. There is a mixture of yellow and white light to help bring out the contour of the car. It highlighted every corner and curve of the car.  The spotlights alone made the two cars look ten times better than it really is. Besides the car, the inside of the shop had a lot of offices.   Every dealer had their own office that can shut off any outside noise. It gave the customers a sense of security, and it allowed them to discuss all their concerns. One customer that I interviewed agreed with me. He said, “that the rooms were close off and allow him to talk about his financial situation”. No one could hear what was going on inside the room since the room were sound proof.  In the main lobby, there were only four coaches. Two of them were red and the other two were white. The wasn’t enough sitting for people to wait so only the buyer sat inside while their family sat on the outside. The couches itself had feathers inside of it. It shaped itself to whoever sat down on it.  The outside had about six benches that were made of steel. The steel benches made the dealership look basic and made it painful for people to wait.  The benches were short and couldn’t fit a family of four on it. The families had to split into two groups because the benches were too small. The coaches inside were placed in a square which made the people who sat down very awkward. Out of the ten people I saw for my hour, there was always on their phone. They never looked up or made eye contact with each other.

I interviewed Eddie Diaz, and he said, “There wasn’t enough chairs in their man. I had to sit outside in the hot sun”. The low amount of sitting space is a major role in how people interact in this space.  That was the only problem that Eddie had with the shop. Everything else was fine to him. The front of the shop when the expensive cars were packed with people just looking at it. There were at least fifteen people there just looking. None of them brought the cars up there except for one lady, but the cars did their job to draw in the customers. The one lady that did buy it looked rich. She had pale white skin with blonde hair.  She had on a Louis Vuitton purse and a suit. Her suit was black with white stripes running vertically downwards. She had her hair tied up in a ponytail and had on sunglasses on her face. She was only in the shop for about thirty minutes and she walked out with on of the newest cars in the front.


Copyright © 2016. All rights reserved.

Posted October 3, 2016 by Tri Nguyen in category 9-29 Assignment

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