Walking into H&M one of the many stores inside the Mall of Georgia and even before you step foot into the store leaving the carpet of the mall into the hardwood floor of the store you notice the mannequins shining from the spotlights behind the glass walls no matter which entrance/exit you stand, two on each side 5ft 5in in height and are in a pose. There are two double doors to enter at one from the walkway like other stores or from the side where the escalators and stair are located. The mannequins on display wear clothing that is sold in store some admire the mannequins on display while others just pass it as if it were not there. The clothing they sold wasn’t just shirts and pants you could also see scarves, makeup, shoes, hats, even backpacks enough to cover every part of skin on your body. All around some clothes have one color like the table that had a stack of white V-necks put next to a pile of black V-necks, others share colors like the section that had a burgundy and cream jackets, others have floral patterns, and pieces of jewelry. Walking around the store many clothes racks that were 5ft tall had a bright red tag on the top with prices under twenty dollars mainly on the shirts and dresses. Those particular sections had more people surrounding it that other sections. One section near the checkout had a hat rack and what looked like a bookshelf of shoes and boots the shirts and jackets that accompanied them had cities and country names printed on the front all in different fonts, sharing the color of the night sky.

There were many people inside the H&M that Sunday afternoon. You can see one group of four females looking at sandals, one carrying a bunch of shirts in one hand and you can also see one group of males looking at skinny jeans some with dress shirts. Towards the back where one wall has a big glass window overlooking the food court few people no taller than the checkout counter glaze at the sight of the crowd many lines and more people than there are chairs. A select few with nametags are behind the checkout counter ringing up customers some have small conversations with them, sharing a smile and always having eye contact. When there is no one in line, they talk with each other and the others that are walking around wearing all black or few with clothing that looked like any other person there talk with customers trying to help them and all have walkie-talkies on their person. Inside the store, you don’t notice just one specific race or age group. You look around to see one girl alone one by one looking for the shirts and making faces at each one she sees. Two people came in holding hands while one was looking around and picking up clothes the other just walked around H&M staring at their iPhone.

I was able to speak with one of the customers at H&M, and her name was Kristen, a college student, who was out with her college friend. I asked her a few questions about the space. She talked to me about why she likes H&M over other retailers within the mall. She said that most things they sell appeal to her style and are sold at an affordable price; apart from just clothes she likes the scarves, bracelets, and other accessories. She mentions that she has never heard of H&M up until a few years ago and since then hadn’t had one particular place to shop however when I asked her how it would affect her if H&M were not to exist she would just go to another location. The only thing that she would like to change to make it even better for her was if they had a wider variety of clothes and styles including lowering some prices as she feels it helps out people on a budget such as college students.