The Other Spaces
The bright lights shining on top of the store reads “Foot Locker”. As you enter the multiple racks filled with an abundance of shoes catch your eye. Also there is a variety of athletic wear that bears the marks of famous athletes. Additionally, the mood is set by the upbeat music in the background as you shop for the perfect outfit.
In order for shoppers to understand the true meaning of “Foot Locker”, they must know where it is, and begin to shop there. The racks of shoes and their differing style are necessary to satisfy those that need a specific shoe. The athletic wear can change with different seasons, but Foot Locker accommodates since it can have such a variety. The shoes and the clothing are implemented strategically within the store in order to help the shopper find the perfect outfit. The music aids in the mood in order to uplift the whole experience of shopping at “Foot Locker”.
The cashier, and the workers in Foot Locker wear their symbolic black and white stripped shirts in order to seem like referees at a sporting event. The savvy shoppers fill the store in order to find deals on their favorite shoe, or find a perfect shirt to go with their new shoes. They ask the workers if they have the shoes in their size, and wait patiently. This becomes a cycle that seemed to never end.
The shoppers in Foot Locker are extremely diversified. Some athletes come in order to accommodate their apatite for athletic wear. The workers choose to work there since they too must appreciate the need for shoes, and being athletic. Also families tend to come to find deals such as “buy one get one half off”, which helps in saving money and satisfying their kids.