By Trinity Oyola

Social media has become a part of our everyday lives.  Celebrities keep a tightrope on their social media and product. They keep up with it every day and have the timing down. However, posting frequently is not the only thing to know about an influential social media page.

 

The most important thing is the content. Too much paid content or advertising is too pushy on your followers. Organic content is the key to making your followers grow to love and know your brand. Buyers and followers want to feel a relationship to the brand and know more than just what the advertisements tell them.

 

Making organic content and paid content flow together is the hardest part of social media. This is where jobs like a content producer, media manager, content manager etc. come in handy. These people put together a perfect feed. They perfect the timing, the color scheme, and know the target customers.

 

Why is media important to a business? It calculates numbers. It gives you data points. It helps you know your consumers better and seeing what they like takes some of the guesswork out of business. It shows what products sold out and what posts were the most efficient doing so. It also helps build the relationships of the customers. If a customer has feedback, social media is their platform to do so. Therefore, helping the business grow.