Failure is not a single, cataclysmic event because we do not fail overnight. Failure is the inevitable result of an accumulation of poor thinking and poor choices. Failure is nothing more than a few errors in judgment repeated every day. Now why would someone make an error in judgment and then be so foolish as to repeat it every day? It is because he or she does not think that it matters. A minor oversight, a poor decision, or a wasted hour generally doesn’t result in an instant impact. Because our daily acts do not seem that important, more often than not, we escape from any immediate consequences of our deeds. If we have not bothered to read a single book in the past ninety days, this lack of discipline does not seem to have any immediate impact on our lives. And since nothing drastic happened to us after the first ninety days, we repeat this error in judgment for another ninety days, and on and on it goes. Why? It is because it doesn’t seem to matter. And herein lies the great danger. Far worse than not reading the books is not even realizing that it matters! Those who eat too many of the wrong foods are contributing to a future health problem because the joy of the moment overshadows the consequence of the future. It does not seem to matter. Those who smoke too much or drink too much go on making these poor choices year after year after year. Because it doesn’t seem to matter. But the pain and regret of these errors in judgment have only been delayed for a future time.