public transit

Bibliographic Annotation #9 and #10

dheitkamp1

Bibliographic Annotation #9: OUTFRONT Media

PR, Newswire. “OUTFRONT Media Signs New Contract with Metropolitan Atlanta Rapid Transit Authority.” PR Newswire US 05 Dec. 2014: Regional Business News. Web. 24 Apr. 2016.

This article is mainly about MARTA’s new agreement with OUTFRONT Media. A company that is North America’s largest transit company. Marta decided to team with them for a 5-year contract beginning in 2015. This is very exciting for MARTA’s since OUTFRONT Media is dedicated and one of the best companies in transport advertising. With the addition of OUTFRONT Media, Marta expects to add $25 million dollars in Revenue. This is completely relevant to my argument, since it provides more evidence that MARTA is concerned with changing it’s publics perception and that a positive light on MARTA is necessary for growth. The best point made is that OUTFRONT Media cover the advertising for the hemisphere’s largest transportation cities, including the extremely efficient New York Cities. Although, I do this this article could have used a bit more explanation on how OUTFRONTmedia expands to advertise. It is hard to find relevance in an article, when they don’t give you reasoning or a map of their plans for the city.

 

 

Bibliographic Annotation #10: BRS Labs and MARTA

BRS, Labs. “City of Atlanta’s MARTA Selects BRS Labs as Provider of Artificial Intelligence Video Analytics to Enhance Public Safety.” Business Wire (English) 8: Regional Business News. Web. 24 Apr. 2016.

The main issue with MARTA throughout the past is it’s non-effectiveness of controlling a safe, clean and crime free riding experience for the general public using their facilities. This article is in regards to MARTA’s teaming with BRS Labs and their new award winning artificial intelligence to monitor MARTA and its surroundings. This is directly correlated to my other articles/annotations and arguments, because it is the final piece I need. The issue MARTA was failing prior to Keith Parker’s reform was the safety, and lack of efficiency the rail system had. This article illustrates MARTA’s attempt to completely turn that around and make MARTA safe again for all riders and the immediate surrounding public. I wish, similiarly to Article #9, that BRS Labs could have provided some sort of plan of action in how they exactly decide to monitor Behavioral Recognition, but I still think the article was  a great source to explain the continual push of MARTA in the right direction.

Bibliographic Annotation 4 and 5

dheitkamp1

Bibliographic Annotation #4: Where It All Went Wrong

Monroe, Doug. “Where It All Went Wrong.” Atlanta 52.4 (2012): 86-98. Master FILE. Web. 19 Apr. 2016.

This article is a concise article that takes you through a vision of MARTA from its early creation, struggles it had with funding and to where it is now is at. The article gives great insight into the struggles the lack of a proper public transit system is doing for Atlanta as a city. For example, on page 96, Christopher B. Leinberger, a professor at Georgetown who has watched Atlanta rise and fall, clearly states that our cities biggest failure was not allowing the public transit to thrive within the limits and perpetually connect our city. This article was completely valid to the topic of rhetoric in the built environment; because it demonstrates the struggles Atlanta has with its inability to attract a new workforce due to our mediocre transit system.  I have found no flaws in this article; it connects our lack of a proper built environment and even connects the dots on the racial struggles that the city faced while the development of our public transit system. I believe it could have been more relevant, since it is nearly 4 years old and we have been pushing leaps and bounds since then to advance our system, but the information provided was a direct link to the struggles Atlanta’s Public transit has on connecting users from throughout the state in a cohesive manner.

 

Bibliographic Annotation #5: “Making Marta… Cool?”

Burns, Rebecca. “Making Marta… Cool?” Atlanta 54.10 (2015): 17-20. MasterFILE Elite. Web. 19 April. 2016

This article is a plan of expansion to MARTA and the issues MARTA’s CEO Keith Parker has in developing a “cool” transit system that promotes a fun and safe environment but most importantly makes people think of public transit first instead of last. I was able to draw evidence of future growth to the population of areas nearby MARTA that helped me understand the built environment. It is beginning to shape the routes of MARTA and demands growth of the transit system. This source was chosen because it clearly demonstrates the struggle of our transit system and also it gives you hope that MARTA’s CEO is doing whatever he can to turn this around and help it to thrive in the city of Atlanta. No weaknesses were