Bibliographic Annotation #9: OUTFRONT Media
PR, Newswire. “OUTFRONT Media Signs New Contract with Metropolitan Atlanta Rapid Transit Authority.” PR Newswire US 05 Dec. 2014: Regional Business News. Web. 24 Apr. 2016.
This article is mainly about MARTA’s new agreement with OUTFRONT Media. A company that is North America’s largest transit company. Marta decided to team with them for a 5-year contract beginning in 2015. This is very exciting for MARTA’s since OUTFRONT Media is dedicated and one of the best companies in transport advertising. With the addition of OUTFRONT Media, Marta expects to add $25 million dollars in Revenue. This is completely relevant to my argument, since it provides more evidence that MARTA is concerned with changing it’s publics perception and that a positive light on MARTA is necessary for growth. The best point made is that OUTFRONT Media cover the advertising for the hemisphere’s largest transportation cities, including the extremely efficient New York Cities. Although, I do this this article could have used a bit more explanation on how OUTFRONTmedia expands to advertise. It is hard to find relevance in an article, when they don’t give you reasoning or a map of their plans for the city.
Bibliographic Annotation #10: BRS Labs and MARTA
BRS, Labs. “City of Atlanta’s MARTA Selects BRS Labs as Provider of Artificial Intelligence Video Analytics to Enhance Public Safety.” Business Wire (English) 8: Regional Business News. Web. 24 Apr. 2016.
The main issue with MARTA throughout the past is it’s non-effectiveness of controlling a safe, clean and crime free riding experience for the general public using their facilities. This article is in regards to MARTA’s teaming with BRS Labs and their new award winning artificial intelligence to monitor MARTA and its surroundings. This is directly correlated to my other articles/annotations and arguments, because it is the final piece I need. The issue MARTA was failing prior to Keith Parker’s reform was the safety, and lack of efficiency the rail system had. This article illustrates MARTA’s attempt to completely turn that around and make MARTA safe again for all riders and the immediate surrounding public. I wish, similiarly to Article #9, that BRS Labs could have provided some sort of plan of action in how they exactly decide to monitor Behavioral Recognition, but I still think the article was a great source to explain the continual push of MARTA in the right direction.