PROBLEM

• The discussion on mental health is mostly avoided. Those who do discuss it are looked down upon, told it’s all in their head, or don’t even know how to talk about it. When looking online for the answers, other mental health platforms can be overwhelming with straight information. There are not many sites that focus on teaching children mental health in a way that they can better understand.

SOLUTION

• The idea is to provide a platform that has the information the user seeks on mental health without overwhelming the user. It will start out as a website with an app in the near future. To focus more towards our initial target market, the platform will be interactive with a wide variety of activities to keep children entertained in the learning process. Activities can be done both on the site and in-person via health care providers or educational systems.

BUSINESS MODEL

• Funding: Monthly Subscriptions, Donations, and Partnerships

TARGET MARKET

• Primary: Young children and their parents
• Secondary: Teens and their parents
• Tertiary: Anyone who wants to expand their knowledge on mental health

KEY COMPETITORS

• Smiling Mind
• Headspace
• For Me