The Colors and Materials.

The colors and materials are chosen to design Underground Atlanta has played a role in inciting consumers to stay. For example, the colors used to create the floor and wall are defined as neutral colors such as black, brown and beige. Underground provides certain warm colors like red, orange and yellow, but it’s not enough to catch people’s attention. Underground is a long large hallway with stores on each side. The floor is made up of randomly placed black and brown bricks, also the ceiling exposes all the pipes that run through Underground creating a subway station scenery and not a place of business and entertainment.