Ponce City Market Built Environment Description (Interior)

I arrived at Ponce City Market, which used to be the historic Sears, Roebuck & Co. building, around 6:36 pm. I walk into the main food court and I see various restaurants and shops and groups of people walking around and eating. I walk up the stairs towards the back and arrive on the second floor. I sit on at a round wooden table with metallic accents and chairs. I observe the environment below. The design seems industrial with high ceilings and hard wood floors and open railings for bystanders to lounge on. I see groups of people from various areas and they all appear to belong to the upper and middle class based on the business-like attire (suits, luxury brands, etc.) The male-to-female gender ratio seems to be equal, however they tend to only engage within their own gender.  Gigantic black light fixtures hang from white concrete. The building appears to be inspired by urban design. In the distance I hear the chatter of people, salsa music, and the hum of human activity. I can smell food cooking The lighting is dim and low with no windows or natural light which creates a dungeon like ambiance. On the second floor there are a few shops and a gallery area for artist exhibitions as well as a sign pointing to the Beltline. The materials throughout the market appear to be industrial such as steel, wood, and brightly colored paint. These features give the market an urban vibe but also clean sophistication that attracts both young and older people. On the first floor there is an display case which shows a 3-D model of Ponce City Market. The display sits on a platform in front of the elevators. The display appears to be about a foot long but looks to be rendered to actual scale. The model shows how the market is structured on the outside with large warehouse like buildings and minimal green space on the outside. On the opposite wall to the 3-D model there is a sign that says “Welcome to Ponce City Market” and it features a list of rules and regulations such as, appropriate clothing required, no weapons, no fighting or causing a disturbance, no BYOB, no illegal drugs or illegal activity, public intoxication not allowed, no smoking, no loitering, etc. These guidelines suggest that the market is cautious about activities that would cause lawsuits or arrests or anything that would give them bad publicity. They want to establish themselves as a place for everyone in a community not just a club scene.

The second floor of Ponce Market

The second floor of Ponce Market

3-D Model of Ponce City Market

3-D Model of Ponce City Market

Rules/Regulations at Ponce City Market

Rules/Regulations at Ponce City Market



The Woodruff Arts Center: A Juxtaposition of Architecture and Community

Woodruff Arts Center, Midtown, Atlanta

The Woodruff Arts Center is located in Midtown Atlanta, Georgia. The center was built in 1968 by award winning architect Richard Meier. Robert Woodruff, who was a main benefactor for the site, intended to pay homage to the art and civic leaders of Atlanta and provide programs for youth and their families. Although the center was built with the intention of building community it does appear to exclude the lower class and homeless.

Continue reading

Digital Advertisement

The Woodruff Arts Center has several  modern design elements such as sleek geometric architecture and and digital environment. The digital environment within the exterior of the center displays upcoming events, sponsorship, and other intriguing information to attract ongoing traffic. In the video, the digital environment and the exterior coexist to attract its intended users through visuals and graphics.

Bronze Statue


This is an image on a bronze statue of Robert W. Woodruff designed by Nobuhito M. Matoba. The statue symbolizes Woodruff’s contributions to the Art Alliance, renamed Woodruff Arts Center.   The statue stands in front of the Symphony Building and alongside a sculpture designed for the Olympics. The center commemorates a man who seemed to care a lot about how his actions influences his community in terms of architecture and community service.

Woodruff Arts Center Exterior


This is an image on the entrance of the High Museum of Art/ Woodruff Arts Center located in Midtown. The architecture of the center is modern and geometric. This design on the center can be intimidating because it appears to cater to the middle and upper class despite being easily accessible on public transit.

Robert W. Woodruff


Atlanta Symphony Hall, Woodruff Arts Center

This is an image of a stone featured with a statue of Robert Woodruff. The inscription states Robert Woodruff’s purpose for creating the Arts Center was he recognized the  arts are essential to community life. The stone also provides information about Woodruff’s credentials as a renowned industrialist and civic leader. This information provokes me to research what Woodruff has specifically done to improve his community in terms of industry and civics.

Benches and Trashcans

Bench at High Museum

Bench at High Museum

At the Woodruff Arts Center/High Museum of Art, the architecture appears to be inviting of its surrounding community (big open windows, bright friendly colors), however there are also features that seem to be a method of exclusion. For instance, as shown in the image above the benches at the center have bars that would prevent the homeless from sleeping, an example of discrimination featured in Schindler’s article Architectural Exclusion: Discrimination and Segregation Through Physical Design of the Built Environment. In addition to barred benches, the center also has locks on trashcans designed to exclude the homeless.