The Georgia Aquarium: Tourist Attraction or Educational Message?

The Georgia Aquarium, based in Atlanta, Georgia, is by far one of the most popular tourist attractions in the city, rivaling the World of Coca Cola and the Atlanta Zoo. The aquarium is the largest in the world, capable of housing some of the rarest sea creatures of our marine world, including the largest known fish species in the world, the whale shark. At a first glance the aquarium gives a myriad of uses to the public: It is a popular site for children, its a popular area for educational trips, and is popular to many adults who find an interest in diving. The Georgia aquarium has many purposes, however the purposes it has are not weighted evenly.

The purposes that are given are that the aquarium has a fun and safe environment for children and adults alike, to create an interactive and innovative experience for the guests, and to inform and educate the guests about the marine ecosystem and how to help conserve it. When it comes to the first two purposes, the aquarium succeeds in that with flying colors, in contrast the 3rd purpose about conservationism is notably weaker and less told. The Georgia Aquarium must change their paradigm to include the topic of conserving and protecting the ocean by correcting their advertising methods, their exhibit information and the overall layout of the building’s interiors as well.


To Exterior Design and Advertising Methods of the Aquarium

To A Potential Step in the Right Direction

To Target Audience and Interior Design

To Sources Cited