I found an LA Times article online featuring a list of the best and the worst campaign advertisements of 2016. The majority of the ads are from candidates who are no longer in the race, but the article was still interesting. (LA Times Article)
The advertisement that stood out to me most was Hilary Clinton’s “Brave” (which can be viewed here). The ad features a young Latina girl speaking in a shaky voice at a Clinton event. In it, she expresses her fear of her family being deported after receiving a notice of deportation in the mail. She begins to cry and Clinton promptly comforts her and tells her not to worry, because she’ll do all the worrying for her. Clinton is clearly the democratic party’s candidate, so the ad was targeted at liberals, but more specifically it was target towards Latino and immigrant voters. And very effectively at that. The ad yanks at the heartstrings and makes Clinton seem personable and compassionate towards the plight of illegal immigrants and overall promoting her platform on immigration.