These advertisements very much encourage gender stereotypes. The boys’ ads are hyper-masculine in every way, which is a little difficult to notice until you isolate the audio from the visual part of the ad. The voices in the boys’ ads are ridiculously exaggerated, and the girls’–extremely feminine and dainty–aren’t much better. The male-targeted ads almost exclusively promote violence and rough play, with the female-targeted ads were mostly concerned with fashion and caring for pets and babies (or a bizarre combination of both). These ads a perpetuate gender roles and stereotypes in every way imaginable, and what’s worse is that they are specifically marketing their products to young children who will surely internalize these stereotypes for perhaps the rest of their lives.