About
- Problem
In Colombia, essentially the only way to prepare your taxes is through an accountant. Accountant’s fees are high, and uninformative. People feel powerless and frustrated by the lack of understanding.
- Solution
A website that streamlines the whole process, educates customers on their taxes, gives financial advice, automatically prepares the customers’ taxes, and charges a small fee.
- Business Model
- A small fee per each tax record prepared.
- A subscription model that grants customers access to exclusive deals from our financial partners, plus, personalized financial advice.
- B2B: Business purchase our service for their employees as a benefit (at a discounted bulk price).
- A 5% fee of all the deals that our partners land through our website.
- Target Market
Colombians who have a source of income (either self-employed or employed), who according to Colombia’s law must file taxes, are technologically savvy, have a hands-on mindset, are eager to learn, and would like to be empowered and in control of their finances.
- Key Competitors
As of now, only accountants. In the future, a major threat could be Colombia’s IRS trying to provide the same service for free.
How Might We: How might we make the process of tax- filing in Colombia delightful, by making it easier, affordable, understandable, and empowering people to make sound financial decisions for the future?
(Header photo by Jason Leung on Unsplash.)