PROBLEM
Lack of a sense of community due to unsustainable institutions and majority university-based organizations for Vietnamese youth in Metro Atlanta
SOLUTION
An annual convention that features relevant keynote speakers, active and hands-on workshops and cultural-based competition
BUSINESS MODEL
Majority funded through sponsorships, donations, and vendor fees from Atlanta corporations and local businesses. Revenue from ticket sales that are priced based on a cost-plus model. Reduced ticket pricing for individuals with limited income.
TARGET MARKET
Vietnamese youth in Metro Atlanta ages 14-23
KEY COMPETITORS
Union of Vietnamese Student Associations of the Southeast
UGA VSA’s Night in Saigon
Vietnamese Eucharistic Youth Movement
Vietnamese American Community of Georgia