Russell Simmons started his own music management company (Rush Management) and became a concert promoter in the late 1970s. But it was in 1985 that Simmons, along with Rick Rubin, formed the iconic music label Def Jam Recordings. They went on to sign some of the biggest acts in hip hop, from Run DMC to Will Smith and the Beastie Boys.

In this fluctuating business, hard work and dedication is the key to success. Russell Simmons is a perfect example of how to deal with and accomplish goals when managing artists, no matter the genre. Here’s what he had to say about managing the business.