Venture Description

 

Venture: CreatiGo is the brainchild of Atlanta creative and photographer Ashish Panchal. Originally, founded after Ashish Panchal discovered just like himself many creative professionals find it difficult to network and connect with other creative professionals. Ashish understands the importance in connection and networking, like many he grew up hearing the saying it’s not about what you do but who you know. For this reason, Ashish wanted to make it easier for creative professionals to know each other as this industry as often filled with freelancers whom in the past have found it difficult to network. Ashish is very happy to introduce CreatiGo and hopes the platform can evolve into the LinkedIn for creative professionals and change the way people interact with one another.

PROBLEM:

  • Difficult for creatives to network and connect with other freelance creatives.
  • Difficult to find creative workshops, interesting networking events and art events to attend.
  • The lack of a good platform that creatives can use that showcase their portfolio.

SOLUTION: 

  • To connect all types creatives through a social media app in which creatives can interact and network with each other.
  • Make it easier for creatives in their local cities to find unique networking events, workshops and art events near them.
  • Establish a platform in which creatives can easily show their portfolio to all other types of creatives.

BUSINESS MODEL:

Advertising and subscription revenue model will be used by Creatigo. Our company will be collecting money through ads generated by brands and users who want to promote their work on Creatigo. There will also be an ad-free subscription that also gives first priority to CreatiGo sponsored events to subscribers and get’s rid of all ads for subscribers. 

TARGET MARKET:

Creatives of all kinds and of any age like photographers, videographers, actors, models, makeup artists, dancers and anyone else who considers themself a creative individual. People in the creative industry who want to network.

KEY COMPETITOR:

  • Instagram – Major social media app that is currently used by many creatives all over the world.
  • Clubhouse – Social media app founded in 2020, that is very exclusive and can only have a profile on the app if an invitation is received.
  • Twitter – Major social media app that is currently used by many creatives all over the world.