Interview 1

  1. Questions: 
    1. What types of services did you attempt before attending 1-1 coaching?
    2. What has your experience been with your current 1-1 coaching service?
    3. What are the cons or deficiencies with your current 1-1 coaching service?
    4. Do you believe this service has aided your current recovery journey?
    5. Do you plan on continuing this service — or would you prefer a different service?
  2. Interviewee 1-5: Create a summary for each of the five interviewees.
    1. Interviewee 1
      1. Completed 11/12 at 4pm over Zoom
      2. Summarized bullet points of the interviewee responses including:
        1. Interviewee appeared upbeat and cheerful throughout 
        2. Values 1-1 communication, personalization, convenience, and cost
        3. Interviewee is sober using coaching to stay on track 
        4. Interviewee is currently using therapy and a 1-1 coaching competitor
        5. The interviewee finds the current solution good but not great, not streamlined or convenient enough, and not as cost effective as they would prefer
        6. The interview found their recovery groups through word of mouth recommendations and the Internet
        7. Interviewee is a 31 year old male from Georgia
    2. Interviewee 2
      1. Completed 11/12 at 5pm over Zoom
      2. Summarized bullet points of the interviewee responses including:
        1. Interviewee appeared polite and soft-spoken
        2. Interviewee values convenience and cost
        3. Interviewee is recently sober currently evaluating coaching services to find a good match
        4. Interviewee is not currently in any recovery programs 
        5. Interviewee is struggling maintaining sobriety without resources
        6. This individual consults family and friends 
        7. Interviewee is a 23 year old male from Colorado.
    3. Interviewee 3
      1. Completed 11/19 at 1:30pm over Facetime
      2. Summarized bullet points of the interviewee responses including:
        1. Interviewee was emotional when discussing addiction issues 
        2. Interviewee values a personal connection with a coach
        3. This individual is finding alternatives to current program
        4. Interviewee is in group therapy debating the usefulness of 1-1 coaching
        5. Individual is dissatisfied with group therapy for the lack of personal focus and large time commitment 
        6. Individual relies on their recovery program for information 
        7. Interviewee is a 22 year old male from Georgia.
    4. Interviewee 4
      1. Completed 11/19 at 3pm over the phone 
      2. Summarized bullet points of the interviewee responses including:
        1. Interviewee was talkative and in good spirits 
        2. Interviewee values real results and trackable progress 
        3. This individual is trying to maintain sobriety after a recent relapse 
        4. This individual has tried therapy, group counseling, and rehab programs 
        5. None of these avenues have kept individual sober for an extended period 
        6. Interviewee gets information from the internet, specifically reddit 
        7. Interviewee is a 34 year old female from New Jersey. 
    5. Interviewee 5
      1. Completed 11/22 at 10:30am over the phone 
      2. Summarized bullet points of the interviewee responses including:
        1. Interviewee was very emotional and talkative 
        2. This individual values convenience, cost, and real results 
        3. The user wants a better service to replace current service 
        4. This individual currently uses an online counseling service 
        5. Individual is dissatisfied with the structure of their current service
        6. Individual typically gets information from current counselor or the internet 
        7. This individual is a 25 year old male from California. 
  3. Analysis: Despite a wide variety of ages and all being in very different stages in their recovery progress, it appeared that most of the individuals interviewed valued cost, convenience, and real results from a counseling provider. Most valued the Internet as an important and even primary resource. Most interviewees had tried previous services that they were not completely happy with. All interviewees were American, and thus all had an American perspective on their recovery. 
  4. Reflection: All interviewees were currently (if only briefly) sober and expressed an interest in staying sober. Most were open to trying a new service, but it seemed that the service providing a free trial would guarantee them trying the service rather than paying up-front for an unknown provider. Most wanted options when it came to their specific coach, and the ability to try multiple coaches. The ease of access of the app/website I proposed was extremely important, as those who had used such services were unhappy with the UX and utility of their providers.