Shortie designs, a leading website design company, gives website tips in “10 TOP PRINCIPLES OF EFFECTIVE WEB DESIGN”. They organized in images, colors, purpose, communication, typefaces, grid based layouts, the “f” pattern design, load time, and most importantly mobile friendly. This is evidence in the many interactive picture they have. This source is great for me as I will probably pick a website as a digital built environment, so I need to have a scale to evaluate from.