1). What Is It? 

Logos means to appeal to the audiences’ sense of reason or logic.

2) Why is it important in communication?

Logos is important in communication because you can analyze anecdotes as the writer uses them as evidence to support the claims that are made. 

3) How does it work in communication?

Logos works in communication by referring to the logic of an argument, the reasoning and evidence. 

4) Illustrate this idea with examples?

Ways logos can be illustrated is by providing facts/statistics, a newspaper using quotes to show evidence, showing charts and when a speaker cites scientific data.

5) How to connect this idea to your writing?

Connecting logos to your writing is as easy as citing your evidence to your claim. Logos is established by how topics are proven.