Due 5/11

Tagline 1: Ulta – The Possibilities are Beautiful
Link: https://www.ulta.com/

Ulta is a makeup retail shop that sells a variety of beauty products, from designer makeup products to simple and affordable skin care products. They frequently collaborate with celebrity beauty brands that allow them to sell their makeup or skincare products in their stores. Ulta is also known for a unique point system, which attracted many new customers in recent years. They have both an online store and many retail shops throughout America, so shoppers can either go in store to purchase products or shop on their devices from the comfort of their own home. The audience for any sort of beauty products are usually teenage to young women, but Ulta also has products that appeal to older audiences as well as men; many products are unisex, allowing them to be advertised to all genders. However, I’d imagine that the website has a younger demographic due to the nature of younger audiences being more tech-savvy compared to the older generation. The tagline, “The Possibilities are Beautiful,” conveys that, with the wide variety of products they have, consumers are able to shop for a limitless variety of beauty products that will be able to accomplish any goals they have. Instead of having the tagline read “The Possibilities are Endless” or “The Possibilities are Limitless”, they had the possibilities as “beautiful,” cleverly reminding the audience that this is a beauty supply shop, and that these products can make the consumer beautiful in any way possible. I think that this is the right message to send to the audience as they are being shown the wide assortments of beauty products that Ulta provides. Given that Ulta is a beauty supply store, if a consumer needs any sort of beauty products, they can buy any of it at Ulta. 

Tagline 2: doobydobap – Content creator, Recipe developer & Food scientist
Link: https://doobydobap.com/

Doobydobap is a Youtuber/Tiktoker I have been following for the past couple of years after I started living by myself. She provides healthy recipes that are easy to follow and make. A bulk of her dishes are Korean, as she moved from Korea to America when she was young and grew homesick due to the lack of Korean food near where she lived. She also creates versions of traditional Korean recipes that are more audience specific; for example, she will alter certain recipes to have more protein for her audience who focuses on gaining muscles. She also does not just create Korean recipes; she creates many different types of recipes that are easy to follow for beginning cooks. On her Youtube channel, she posts vlogs of her daily life in Korea. Her audience is likely younger people, maybe teenagers to early 20s, as this is the typical age range of someone who uses Youtube or Tiktok, which are her two main forms of social media. Since she also posts a lot of experimental recipes combining Korean and other cultures, her audience can also include people who are interested in Korean cuisine or culture, and those who are interested in cooking. Her tagline on her website is “Content creator, Recipe developer & Food scientist.” I think that her tagline is very effective, as it encapsulates her job very well. First and foremost, she is a content creator; her form of income is through the videos that she posts online. I think that when most people hear “content creator,” many will think of beauty gurus or Instagram influencers; these people don’t necessarily have any talents that single them out from other influencers, as their job mainly requires looking like a model and posting sponsorships. However, Doobydobap and other cooking Youtubers/Tiktokers prove that content creators can have a specific talent or showcase that they can share with their audiences. Next, she calls herself a recipe developer; even though she started off cooking simple Korean meals due to her homesickness, she learned to love cooking and sharing her foods with her friends and family. With her years of practice and passion, she has developed into an experimental cook, combining cultures and different cooking techniques to create new and unique recipes that makes her unique compared to other cooking Youtubers. These recipes are then posted online through her blog or her Youtube/Tiktok accounts, making them easy to follow and replicate. Lastly, she calls herself a food scientist, as her undergraduate years were studying food science at Cornell University. She created her channel in 2021 after graduating college and was unable to find a job that related to her major. Since her Youtube channel is essentially her job, it makes sense that she calls herself a food science major in her tagline; even though she was unable to find a “real” job, she managed to combine social media and her passion for cooking to establish a name for herself and create a job for herself. I believe these three terms are perfect in capturing what type of job Doobydobap has created for herself.

Tagline 3: Ambient Mixer – Listen to free audio atmospheres. Mix your own ambient sound online.
Link: https://www.ambient-mixer.com/

Ambient-Mixer.com is a website that I have been using since my senior year of high school when the pandemic hit. The tagline itself captures the purpose of this website; it has many different audio files that can be used to create any sort of ambient atmospheres. I originally found this website on Tiktok when students were posting “pandemic study hacks” that emerged at this time, due to students having to do schoolwork all on their computer. This website allowed for soft audios to be played in the background when students are studying, emulating the environment of whichever the student chooses. The most popular ambient sounds on the website are the ones that take place in fictional universes, such as the four Hogwarts common rooms from Harry Potter, allowing students to emulate studying in whichever common room they wish, Rivendell from The Lord of the Rings, and Belle’s library, from The Beauty and the Beast. By emulating the sounds of these fictional universes, students can pretend to be immersed in an environment that they may find comfort in, making draining tasks such as homework or studying a bit more enjoyable. It’s very similar to why many people play music in the background when they work; it keeps one focused on their tasks. This tagline is a bit longer compared to my previous two: “Listen to free audio atmospheres. Mix your own ambient sound online.” Since the main audience is those who are in school, the tagline being free can be very appealing to students who may not necessarily afford other study techniques. The second part of the tagline mentions that users are even able to mix their own sound effects to create a custom atmosphere. For example, when I pressed the Slytherin common room audio, it gives me an option to change the different audio settings: burning torches, slamming doors, old castle backgrounds, footsteps, water being poured into the glass, shuffling papers, stirring in cups, and underwater sounds can all be raised or lowered in volume, crossfaded, and randomized. I think this tagline can effectively promote the product, as it can appeal to its young audience while also showing its unique abilities and various options.