Digital Record #4

To have an Art Gallery in a shopping mall already speaks highly of the area and the customer because it wouldn’t be there if it weren’t for those two factors. Wentworth Gallery serves the wealthy travelers of the world, the cultured ones of society. Selling paintings that cost hundreds or thousands of dollars, they receive regular customers from Phipps which reiterates how much wealth comes through Phipps Plaza. I researched the gallery and they also do “Home shows” where they bring various pieces to your house for free if you are within 50 miles of their locations. This is extreme and also gives another hidden message. Most of these shoppers are able to buy the artwork making them assumed to have higher incomes. Restating the assumption that Phipps is mainly for the rich and famous.

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