Abass Salat
Engl 1102 + Section 312 – Weaver
SAR Major Project
Date Due: Mar 9
asalat2@student.gsu.edu

Analysis of University of Minnesota’s Website

Summary

            The website of the University of Minnesota appeals to ambitious over achievers by using the case study strategy. They also use the purpose strategy by carefully using phrases that attract a student that is not content with being an average person in society but rather someone who wants to change the world. A student that fits this profile would also really enjoy their experience in the University of Minnesota. There are a multitude of opportunities and programs over achievers could benefit from at this university.

 

Analysis

            What really indicates that the website is trying to appeal to ambitious students is the first phrase that viewers see on the website, “Bold minds don’t wait” (twin-cities.umn.edu “Landing Page”). The website used the purpose strategy here to draw the eyes of ambitious students. Saying a phrase like this would make a student that wants to have a great impact on the world feel as if this university was for them. Another example of the website of the University of Minnesota using the purpose strategy is how it says on the student life page “Something big awaits you” (twin-cities.umn.edu “Student Life page”). Similar to the other phrase, this phrase excites the mind of an ambitious student. It reassures them that they will achieve their goals and makes it seem to them that the University of Minnesota is the vessel that will take them there.

            The website also uses the case study strategy to pull-in ambitious students. It shows the ambitious students what could happen if they decided to attend the university. An example of this would be how the website highlights that the University of Minnesota has had twenty-five Nobel Prize recipients (twin-cities.umn.edu “Research Page”). This signals to the ambitious student that this could be them. It tells the ambitious student that people who did great things have walked this path so they should too. Another example of the website using the case study strategy is how it also highlights that seventy percent of health professionals in Minnesota are trained at the University of Minnesota (twin-cities.umn.edu “Health Sciences”). The website said this because this statistic would make it seem to an ambitious student that going to this university is an obvious choice. The website would attract that student because it is telling them that if you want to work in a health profession this is where to be.

            The way the website tries to persuade prospective students to come to their school is by using the purpose strategy and the case study strategy to appeal to ambitious students. The website uses the purpose strategy by saying phrases that excite ambitious students. The website also uses the case study strategy by highlighting statistics that tell ambitious students that this could be you someday. With these tactics, the website for the University of Minnesota appeals to ambitious students. As a result, this attracts the ambitious students to the university and will think that attending this school is necessary to achieving their goals.

 

Response

            The University of Minnesota seems like a wonderful place. There are many opportunities and programs that I could benefit from. If distance, tuition cost, and other technicalities were not an issue, I would for sure choose to attend the University of Minnesota. The University of Minnesota just seems like it fits well with my preferences. This is mainly due to the community around health professions, the ambitious environment, and the emphasis on diversity at the institution.

            Considering that I want a career as a health professional, this is a major attraction for me. I really admire that seventy percent of health professionals trained at the University of Minnesota. Having a community around health professions would help me make productive connections and be around people with similar interests. This would boost my career as a health professional and would make making friends easier.

            Another reason why I am drawn towards attending the University of Minnesota is because of the ambitious environment. There seems to be an atmosphere that promotes successfulness in this institution. An atmosphere in which everyone wants to achieve something great could benefit me. The competitive environment could make me feel a sense of a necessity to compete and even make me more engaged in extracurricular activities. This could fuel my motivation and make me strive harder.

            Another reason why the University of Minnesota feels like a good fit for me is because it cares about diversity. It says on the University of Minnesota website that diversity is considered a core value at the University of Minnesota (twin-cities.umn.edu “Life at Minnesota”). This is something important to me because I would not want to go to anywhere in which I am not welcome at. Diversity is even part of my values inventory. The University of Minnesota emphasizing this makes it that much more of a good fit.

            Going to the University of Minnesota looks like a good choice. I like that there is a massive community of health professionals and I see it benefiting my personal career. The competitive environment could also act as a motivator. Also, the emphasis on diversity makes me feel like I would actually be welcome there if I ever decided to attend the University of Minnesota. With all of these factors at play, it makes much more sense to go this university than to not go. If there were no technical issues in the equation, I would make the choice to attend the University of Minnesota.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Work Cited

University of Minnesota Twin Cities, twin-cities.umn.edu/.