Summary
The University of Arizona (UA) is a school that is driven by its purpose, which is to expand human potential, and explore new horizons and enrich life for all. Arizona offers over 300 majors to the students who either know exactly what they want or to students who need to explore a little bit more to get set on the right path for them. To attract these students, Arizona uses assumptions and case studies to attract new students.
Analysis
UA attracts new students by using assumptions right on their homepage. When on the homepage you first see a welcome message to ‘new wildcats’ and a question asking the new students if they were admitted into their school. This detail shows that the university assumes that the students that do go on the site are already admitted, and if not, they might as well be. This would show a person how UA is ready to accept all students, and with open arms. They continue on to give you a place to start your enrollment and even meet other new students. The attraction is the excitement UA’s website shows at a student being accepted into their school, and some of that excitement rubbing off on the person reading the site. Whether they are accepted or not it’s good to see the entire process of enrollment, instead of a watered-down version. To make their site even more welcoming, UA also provides multiple videos of students, faculty, and staff giving their experience at the University of Arizona.
Sometimes it may be a hard time trying to decide if one would actually want to go to the school. So, to ease that worry or stress UA provides information and videos on student life and a glance a UA. The first video would be a day the life of wildcat, Lorenzo Johnson. Lorenzo is a senior majoring in Philosophy, Politics, Economics, and Law, and the first talks about how he is actually from Michigan. His day starts off with him eating breakfast, going to the school’s recreational center, working at a local aquarium, and even planning homecoming in his club. Even though he is from a different state, the video shows how well he’s adjusted to living with the sun shining down on him 300 days out of the year. Now, if the video wasn’t then maybe the facts will be a bit more convincing. When looking at the ‘At A Glance’ portion of the website you’d see facts about UA…at a glance. They for one have over 300 majors with 36,503 undergraduates and 10,492 graduates. Then they have a 46% diverse student body and they are a Hispanic Serving Institution (HSI). Lastly, 9 out of 10 students receive financial aid, making it comfortable and more relaxing to new students about not being able to afford this or that. With UA’s website, it would never be hard to impress any new student.
UA used the strategy of assumption and case studies to help them attract students to attend their school. From being excited to any student visiting their website to helpful videos of current students, these factors all help to persuade students to attend.
Response
Now, would I go to this school? Yes, yes I would. I am one of those students who have no idea what they want to do yet and would love to use college as a main source of experience. With UA’s 300+ majors, I could play around with them a little bit in my first semester as a freshman there and hopefully decide on what I’d like to do officially. In addition, I’ve been trying to value independence, trying to break away from needing somebody to help me sign this paper, or having my mom set up all my appointments. I know going to a whole different state is a big head start in becoming independent, but I’m always open to new challenges. It would be nice to attend a school where it’s diverse, academically challenging, and overall welcoming.
References:
University of Arizona. University of Arizona | The University of Arizona. (n.d.). Retrieved March 10, 2022, from https://www.arizona.edu/