Cover Design by Will Taylor

Effective research or analysis only leads to effective decisions when it is well communicated to decision-makers. Across years of teaching marketing research/analytics, Dr. Ellen spent almost as much time teaching students to effectively communicate their results as teaching them to collect quality data and analyze it properly. She knew this was a need shared by many students – not just those studying marketing. So, teaming with her colleague Linda Willis, they created this web module. It is a best practices guide for those who want to stand out as effective researchers who can help people use their hard work to make effective decisions. Collaborating with a great team of instructional designers, they bring you this resource to achieve the reputation you deserve.


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