CDC Images, Signage, and layout (Digital Built Environment)

Here’s a video that showcases the basic structure of the website. The website is broken up into drop-down menus, a giant banner, and different sections. The main colors of the website are blue and white, which provide a calming effect. It appears minimalistic and is easy to navigate. No flashy colors, effects, or sounds.

familyHere’s a picture of a family of non-whites outside, advertising National Minority Month. This gives me the impression that the CDC is interested in the health of minorities. To stretch it a little further, it seems to promote extended families as well.

pregnantHere’s a picture of the main banner that is the center stage of the site. Easy to see and it features what I presume to be what the CDC believes is the most important. At the present moment that is the Zika virus and how it affects the unborn.woman

Here’s a picture of a white woman working on something while wearing protective goggles, earmuffs, and an apron with the caption “Improving Workplace Safety and Health”. This gives me the impression that the CDC is interested in appealing women from all different job occupations, even ones where they’re a very small minority.


Digital Built Environment Description: Centers for Disease Control and Prevention (CDC)

The site I am describing is the, the website for the Centers for Disease Control and Prevention, which is situated in Atlanta, Georgia. The CDC itself was created in 1946 and its original purpose was to continue the work started by the World War II Malaria Control in War Areas program; a program created to help fight Malaria here in the United States. However, since then the scope of the CDC has expanded to encompass all diseases (Parascandola).

The color scheme of the website is blue and white, which provides a calming and reassuring effect on me. The colors also invoke in me the idea of cleanliness. These are the same kind of colors one would expect to see in a hospital, and I believe they serve the website well as opposed to a color like green, which would dredge up ideas of disease and death. The latter would give me the impression that the CDC is doing such a bad job at containing disease that even their own website has been infected.

The site is divided up into the categories: Outbreaks, News, CDC in Action, and About CDC. There are drop-down menus for the following topics: Diseases & Conditions, Healthy Living, Traveler’s Health, Emergency Preparedness, and More CDC Topics. The website makes use of a giant banner at the top of the page that focuses on what I presume the CDC believes is currently paramount—which is presently the Zika virus. All these topics are apparent on the front page and they indicate why one might visit the

Here’s a one-minute clip showing the color and organization of the site.



Here’s a picture of the banner the website uses.

I also noticed that the designer of this website makes an attempt to demonstrate that this space is for all types of people and that the CDC is not discriminatory through their selection of pictures and options. For instance, the website uses pictures containing a diversity of people ranging from white, brown, black, adults, children, female, and male. These people are also shown engaging in a variety of activities. In one picture there’s the caption “Improving Workplace Safety and Health” with an attractive, skinny, and white woman wearing safety goggles, ear muffs, and an apron, with sparks flying up as she works on something that is just out of the picture. Then there’s a picture of a family of minorities in the outdoors with the caption, “Minority Health Month”. Lastly, in the upper-right corner of the website there is the option to change the language of the website to Spanish.


Here’s a picture representing some of the diversity found on the site.

The site is welcoming, assessable, diverse, and provides information for a wide range of topics dealing with diseases, health, and natural disasters.


Parascandola, John. “From MCWA to CDC–origins of the Centers for Disease Control and Prevention.” Public Health Reports. U.S. National Library of Medicine, 1996. Web. 01 Apr. 2016.