What We Do

Our Methods and Approach


What is Instructional Design?

Instructional Design is the systematic creation of adequate instructional materials and experiences that meets client and learner needs. Instructional design allows designers to convey the application of skills and knowledge learned through the use of tools, methods, and materials. Instructional Design applies to different types of organizations and levels within those organizations. Our projects are within the education sector through the use of the A.D.D.I.E model.  

What is A.D.D.I.E?

A.D.D.I.E. is an instructional design framework and process that is commonly used by instructional designers. A.D.D.I.E. is the acronym for Analysis, Design, Development, Implementation, and Evaluation. The first stage is called Analysis. During this stage, a needs assessment is completed, a performance gap is determined, and potential solutions are discussed. The designer is then able to create instructional goals and possible resources required to meet learner needs. The next stage is called Design. During this stage, designers choose the format for content delivery. Activities and techniques that will be utilized are determined. The Development stage is heavily influenced by the parameters set during the Design stage. During this phase, learning materials are created. Checklists, questionnaires, presentation plans, and learning guides are examples of learning materials. The Implementation state is when content delivery takes place. Learners can engage and manipulate materials that have been developed. The final stage is Evaluation. This stage is when designers collect data to determine the quality of their product, instructional process, and techniques. Reviewing the data and feedback is very important and can help for changes and revisions to improve or upgrade the product that was created.

What is Job Task Analysis?

The purpose of a Job Task Analysis is to determine the necessary work requirements and duties of a position in order for an employee to be successful in the position.  The steps of a JTA can be found below: 

  1. Collect information about the job
  2. List tasks 
  3. Identify critical tasks- Subject Matter Experts help with this determination.
  4. Identify critical competencies 
  5. Link tasks and competencies 
  6. Choose selective and quality rating scale

What is Root Cause Analysis? 

Root Cause Analysis is a systematic problem-solving process that allows for instructional designers an opportunity to peel back the internal layers behind a problem. There is much more going on below the surface when analyzing issues within your organization. It helps determine the necessary action steps to use to alleviate the present problem.  The steps of a Root Cause Analysis can be found below

  1. Develop problem statement 
  2. Collect data 
  3. Identify root cause 
  4. Determine corrective action 


What is Human Performance Technology (HPT)? 

We are founded Gilbert’s Behavioral Engineering Model, which believes that poor performance is not due to a person’s lack of desire to do well or ability.  It is dependent on the lack of information and support from management.   We must do the following to improve performance:  

  • Understand that performance is connected to behavior 
  • Determine the difference between average performance and exemplary performance
  • How can environmental and individual factors be influenced to improve performance

As we keep these principles in mind, we know that training is not always going to be the answer, and we have to take a more in-depth look at what can shift the current state of the organization to a desirable one.