Brown, Ammon. “Avoid These 3 Common Mistakes in Digital Media Data Analysis.” Search Engine Watch Avoid These 3 Common Mistakes in Digital Media Data Analysis Comments. SearchEngineWatch.com, 05 July 2011. Web. 28 Mar. 2016.

Ammon Brown, a professional internet marketer with a veritable cornucopia of digital media skills and a: “self proclaimed former Googler, startup veteran, shoddy programmer, SEO and SEM nerd, all around generalist in the digital space by day and by night carouser and stand up comedian” writes in his article “By understanding the caveats of digital media data analysis and examining relationships carefully, media planners and buyers can launch and manage better performing campaigns with accurate, proven results” (Brown). Brown heavily relies on his primary sources and general knowledge on the topic as a professional internet marketer in composing this article, his professional occupation reinforcing his ethos. His purpose is to inform companies on how to more efficiently analyze and market to consumers via digital media. The intended audience are companies who utilize digital marketing to reach their consumers and those with interest in digital analysis data and how it can be applied in beyond the virtual world and into reality.This is useful because it notifies business of how they are making mistakes in reaching their consumers to generate business growth, it also works to notify consumers of what business tactics are being utilized to gain profit by major businesses, and it aids researchers of digital analysis and users of the internet how to change their digital rhetoric to reach a broader audience or bring a positive digital consumers.