The New York Times – lwong9's Blog

Digital Built Environment Description: Wabe vs NY Times: The Ad Wars

April 1, 2016lwong9 Leave a Comment

Wabe vs The New York Times: The Ad Wars Intro When you first sign on to Wabe.org, it seems like any other news source. It has everything that makes up the basic formula for a news site: headlines, pictures, and… Continue Reading →

Wabe vs NY Times: The Ad Wars 1

April 1, 2016lwong9 Leave a Comment

The brightly colored ads pictured above are purposely created to contrast in color with the black and white font of The New York Times’ website. The site’s ads urge readers to subscribe. Using consumer tracking technology, they have been able to… Continue Reading →

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