Wabe vs The New York Times: The Ad Wars Intro When you first sign on to Wabe.org, it seems like any other news source. It has everything that makes up the basic formula for a news site: headlines, pictures, and… Continue Reading
Wabe’s stress free support menu gives consumers several options to help support the news source. Besides normal subscriptions and monetary donations, consumers also have the options of vehicle donation, volunteering, and more.
The simple interface on Wabe (Atlanta’s NPR station) allows users to scroll through simple headlines without an overwhelming amount of ads. The navigation menu is easy to use and provides users with the support option without any pressure.
The brightly colored ads pictured above are purposely created to contrast in color with the black and white font of The New York Times’ website. The site’s ads urge readers to subscribe. Using consumer tracking technology, they have been able to… Continue Reading
