Wabe vs The New York Times: The Ad Wars Intro When you first sign on to Wabe.org, it seems like any other news source. It has everything that makes up the basic formula for a news site: headlines, pictures, and… Continue Reading →
Wabe’s stress free support menu gives consumers several options to help support the news source. Besides normal subscriptions and monetary donations, consumers also have the options of vehicle donation, volunteering, and more.
The simple interface on Wabe (Atlanta’s NPR station) allows users to scroll through simple headlines without an overwhelming amount of ads. The navigation menu is easy to use and provides users with the support option without any pressure.
The brightly colored ads pictured above are purposely created to contrast in color with the black and white font of The New York Times’ website. The site’s ads urge readers to subscribe. Using consumer tracking technology, they have been able to… Continue Reading →
Cifuentes, Jon. “Mobile Marketers are as obsessed with emojis as we are.” Venture Beat. Venture Beat, 24 March 2016. Web. 24 March 2016. Jon Cifuentes discusses how emoji use has become a major tool in mobile marketing. As the number… Continue Reading →
Intro Phia Bennin and Brendan McMullan describe how they came across an experiment from a previous show and decided to try it out themselves. Together, they take us through their experiment, known as a color walk. What is a color… Continue Reading →
Intro Content control features are useful for many situations in which people choose to limit or filter what they see online. These features are helpful to those who are victims of PTSD, violent threats, and other negative online experiences. In… Continue Reading →